Ethics and Corporate Social Responsibility in the Meetings and Events Industry 1st edition by Elizabeth Henderson, Mariela McIlwraith ISBN 1118476857 9781118476857
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ISBN 10: 1118476857
ISBN 13: 9781118476857
Author: Elizabeth Henderson, Mariela McIlwraith
Ethics and Corporate Social Responsibility in the Meetings and Events Industry is a comprehensive roadmap that prepares event professionals for the economic, environmental, and social challenges ahead, and transforms the industry for the long run. This timely text inspires us to view Corporate Social Responsibility, ethics, and sustainability as no longer just best practices, but as business standards. With its practical tools and insights, readers are compelled to build an industry where meetings and events contribute positively and ethically to communities and cultures.Ethics and Corporate Social Responsibility in the Meetings and Events Industry presents a wide range of topics, bringing insights from environmental science to corporate responsibility. Intended to build sustainable leaders in the industry, this book offers the knowledge to get started and the momentum to continue.
Ethics and Corporate Social Responsibility in the Meetings and Events Industry 1st Table of contents:
Chapter 1: Introduction to Corporate Social Responsibility and Ethics
Introduction
The Vision: A Sustainable Future for Meetings and Events
Why CSR and Ethics in the Meetings and Events Industry?
Global Perspectives on CSR, Ethics, and Sustainability
What Is Sustainability?
Sustainability Frameworks
The Triple Bottom Line
The Natural Step
The Ecological Footprint
Sustainability Hierarchy
The Concept of CSR
CSR as Philanthropy
CSR as the Triple Bottom Line
CSR as Corporate Sustainability
CSR in the Meetings and Events Industry
Conventions, Conferences, and Congress Centers
Industry Associations, CSR, and Ethics
What Are Ethics, and Why Do They Matter?
Applied CSR and Ethics
Meetings and Events as Conservers
Meetings and Events as Creators
Meetings and Events as Catalysts
The Numbers behind the Narrative
Chapter Review
Review Questions
Activities
Key Terms
Resources
Notes
Chapter 2: Business Ethics and the Meetings and Events Industry
The Importance of Business Ethics
Ethical Dilemmas in the Meetings and Events Industry
The Planner/Supplier Relationship
The Employer/Employee Relationship
Attendee Issues
Impact of the Industry on Society and the Environment
Categories of Ethical Dilemmas
Possible Consequences of Unethical Actions
Damage to Your Reputation
Damage to Your Bottom Line
Rationalizations for Avoiding Ethical Dilemmas
Business Ethics and Competing Values
A Framework for Approaching Ethical Dilemmas with Competing Values
Cross-Cultural Differences and Ethics
Developing and Implementing a Code of Conduct
A Supplier Code of Conduct
The Global Business Standards (GBS) Codex and Ethical Principles
Codes of Conduct for Meeting and Event Professionals
Business Operation Issues
Environmental Issues
Social Issues
In the Absence of a Code of Conduct
Ethics Resources
Other Decision-Making Tools
Ethics and Business Strategy
Ethics and the Law
Chapter Review
Review Questions
Group Exercise: Scenario Discussion #1
Projects
Key Terms
Notes
Chapter 3: Strategies for Sustainable Meetings
Introduction
Linkages
The Meeting and Event Ecosystem
The Why of the Meeting Ecosystem
The Where of the Event Ecosystem
The “What” of the Event Ecosystem: Materials
In Depth: Food and Beverage Industry
Carbon Footprints of Food
The “How” Dimension of the Event Ecosystem: Services
In-Depth: The Portland Doubletree Hotel
The “Who” Dimension of the Event Ecosystem
Five-Step Decision Model
An Aid to Decision Making: Sustainable Event Standards
Chapter Review
Review Questions
Projects
Key Terms
Resources
Recommended Books
Notes
Chapter 4: Social Responsibility and Culture
Overview of Social Responsibility and Culture
Culture and Sustainability
Defining Culture
Incorporating Cultural Experiences into Meetings and Events
Labor Practices
Social Responsibility and Meeting and Event Participants
Health and Wellness
Religious Festivals and Holy Days
Dietary Requirements
Social Responsibility and Communities
Selecting Community Service Projects: The MAUDE Framework
Designing for Engagement
MAUDE Framework Supplier Focus: Hard Rock International
Community Service at Securian Financial, an Interview with Koleen Roach
Examples of Integration of Local Culture or Social Considerations into Conferences and Events
Concluding Thoughts
Chapter Review
Review Questions
Group Exercises
Key Terms
Resources
Recommended Books
Notes
Chapter 5: Meetings, Events, and Environmental Science
Introduction
Linkages
Key Terms
Carbon
Carbon and the Carbon Cycle
Carbon Footprint
Environment and Economy
The Green Balloon Experiment
Measuring the Carbon Footprint of an Event
Event Miles
Carbon Offsets
Changing Your Energy Appetite
Renewable Energy Sources
Carbon Philanthropy
Peak Oil
Chapter Review
Review Questions
Group Activities
Key Terms
Resources
Notes
Chapter 6: Shared Value and Strategic Corporate Responsibility
Introduction
Linkages
The Business Case for CSR
Focus: Human Resources Benefits of Corporate Social Responsibility
Transactional versus Transformational CSR
Strategic CSR and the Creation of Shared Value
Strategic CSR
Shared Value
Social Return on Investment
Shared Value and Meetings Industry Return on Investment
Implementing CSR in Meetings and Events
Meetings and Events Industry: International Bee Projects
Cluster CSR
The Copenhagen Sustainable Meetings Protocol
A Framework for Strategic CSR Initiatives for Meetings and Events
Cluster CSR and Destination Management Companies
Chapter Review
Review Questions
Activities
Key Terms
Resources
Notes
Chapter 7: Communication, Marketing, and Public Relations
Overview of Communications, Public Relations, and Marketing
Key Terminology and Distinctions
Communications
Public Relations
Marketing
Measuring Communications, Public Relations, and Marketing Success from a Sustainability Perspective
Chapter Review
Review Questions
Group Exercises
Key Terms
Recommended Books
Notes
Chapter 8: Sustainable Supply Chains for Meetings and Events
An Emerging Practice
What Is a Supply Chain?
Linkages
Sustainable Supply Chains and Meetings/Events
Relationship Management
Influencing Factors
Issues in Sustainable Supply Chain Management
Barriers to Implementation
Advantages of Sustainable Supply Chain Management
Working Knowledge: MeetGreen
Mapping Your Supply Chain
Step 1: Identify Categories to Map
Step 2: Flow Chart
Seven Steps to Create and Manage a Sustainable Supply Chain
Step 1: Create a Policy
Step 2: Set Your Objectives
Step 3: Gather Information
Step 4: Apply Your Policy
Step 5: Monitor/Audit Your Supply Chain
Step 6: Assist Your Supply Chain to Meet Your Needs
Step 7: Lifecycle Planning
Supplier Code of Conduct
The Future of Sustainable Supply Chain Management
Chapter Review
Review Questions
Project
Key Terms
Resources
Notes
Chapter 9: Sustainability Measurement and Evaluation
Introduction
Linkages
Dual Measurement: Qualitative and Quantitative
Qualitative Measurement
Quantitative Measurement
Measuring Environmental Factors
Audiovisual
Accommodation
Communications
Destinations
Exhibits
Food and Beverage
Meeting Venues
On-Site Office and Operations
Transportation
Community and Economy
Community Outreach
Legacy
Economic Impact
Deciding What to Measure, and When
The Integrated Sustainable Event Management Model (Measurement)
Chapter Review
Review Questions
Group Activities
Key Terms
Resources
Notes
Chapter 10: Sustainability Reporting for Meetings and Events
Introduction
Linkages
Context
Scope
Credibility
Significant Issues
Materiality
Measurement Detail
How to Report
APEX Post-Event Report (PER)
The Existing PER
Adapting the PER to Include Sustainability
Balanced Scorecard
International Organization for Standardization (ISO) 20121
Global Reporting Initiative (GRI)
Linking Key Objectives to Organizational Strategies
Identifying Key Stakeholders
Integrated Sustainable Event Management Model (Measurement and Reporting)
Chapter Review
Review Questions
Group Activities
Key Terms
Resources
Notes
Chapter 11: Risk Management and Legal Considerations
Overview of Event Risk Management and Legal Considerations
Key Concepts and Terms
3 Ps of a CSR-Focused Event Risk Management Strategy
Systemic and Specific Risks
The Meeting and Event Risk Management Team
The Event Risk Management Process
Risk Management Strategies in Action
Risk Reduction and Corporate Social Responsibility (CSR)
Legal Considerations
Contracts and Vendors
Event-Related CSR Initiatives and Risk Management
Charitable Fundraising and Gaming
Food Donations
Responsible Alcohol Management
Community Service Projects
Marketing
In-Depth Example: Hybrid Meetings
Insurance
Selecting and Working with an Insurance Agent or Broker
General Liability Insurance and Sustainability-related Initiatives
Sustainability Issues and Event Cancellation Insurance
Green Insurance
Ethics, Policies, and Regulations
Chapter Review
Review Questions
Group Exercises
Key Terms
Resources
Recommended Books
Notes
Chapter 12: Backcasting and Scenario Planning for a Sustainable Meetings and Events Industry
Introduction
Meetings and Events: Ghosts of Past, Present, and Future
Backcasting—The Natural Step
The Vision: A Sustainable Future for Meetings and Events
The Roadmap for Sustainability in Meetings and Events
Introduction to Corporate Social Responsibility and Ethics
Business Ethics and the Meetings and Events Industry
Strategies for Sustainable Meetings
Social Responsibility and Culture
Meetings, Events, and Environmental Science
Shared Value and Strategic Corporate Responsibility
Communications, Marketing, and Public Relations
Sustainable Supply Chains for Meetings and Events
Sustainability Measurement and Evaluation
Sustainability Reporting for Meetings and Events
Risk Management and Legal Considerations
Future Forecast: 2020 Sustainable Meeting or Event Award Winner
Award Recipient: The International Association of Something or Other’s (IASOO) 100th Annual Meeting
Exploring the Possible: Scenario Planning for Sustainability
The Process of Scenario Planning
Assumptions
Sample Scenarios: Industry-wide
Sample Scenarios: Enterprisewide
Ending at the Beginning
Chapter Review
Review Questions
Group Activities
Key Terms
Recommended Books
Notes
Glossary
Notes
Index
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Tags: Elizabeth Henderson, Mariela McIlwraith, Corporate Social, Events Industry