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Product details:
- ISBN 10: 0691264864
- ISBN 13: 9780691264868
- Author: Tom Boellstorff; Bonnie Nardi; Celia Pearce; T. L. Taylor
A practical guide to the ethnographic study of online cultures, and beyond Ethnography and Virtual Worlds is the only book of its kind—a concise, comprehensive, and practical guide for students, teachers, designers, and scholars interested in using ethnographic methods to study online virtual worlds, including both game and nongame environments. Written by leading ethnographers of virtual worlds, and focusing on the key method of participant observation, the book provides invaluable advice, tips, guidelines, and principles to aid researchers through every stage of a project, from choosing an online fieldsite to writing and publishing the results. Provides practical and detailed techniques for ethnographic research customized to reflect the specific issues of online virtual worlds, both game and nongame Draws on research in a range of virtual worlds, including Everquest, Second Life, There.com, and World of Warcraft Provides suggestions for dealing with institutional review boards, human subjects protocols, and ethical issues Guides the reader through the full trajectory of ethnographic research, from research design to data collection, data analysis, and writing up and publishing research results Addresses myths and misunderstandings about ethnographic research, and argues for the scientific value of ethnography
Table contents:
Chapter 1. Why this Handbook?
Chapter 2. Three Brief Histories
Chapter 3. Ten Myths about Ethnography
Chapter 4. Research Design and Preparation
Chapter 5. Participant Observation in Virtual Worlds
Chapter 6. Interviews and Virtual Worlds Research
Chapter 7. Other Data Collection Methods for Virtual Worlds Research
Chapter 8. Ethics
Chapter 9. Human Subjects Clearance and Institutional Review Boards
Chapter 10. Data Analysis
Chapter 11. Writing Up, Presenting, and Publishing Ethnographic Research
Chapter 12. Conclusion: Arrivals and New Departures
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