Events Management An Introduction 2nd edition by Charles Bladen, James Kennell, Emma Abson, Nick Wilde ISBN 1138907057 978-1138907058
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Product details:
ISBN 10: 1138907057
ISBN 13: 978-1138907058
Author: Charles Bladen, James Kennell, Emma Abson, Nick Wilde
Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need in order to succeed in the events industry. It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources, in a vast array of different event settings from sport to political events.
This new edition has been updated to include:
• New and updated content on developments in technology, risk management and event volunteering.
• New and updated case studies that include emerging economies.
• New industry voices by international practitioners.
Every topic is brought to life through vivid case studies, personal biographies and examples of best practice from the real world of events management. Written by a team of authors with many years’ experience of working in the events industry, Events Management: An Introduction is the essential course text for any events management programme.
Events Management An Introduction 2nd Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: Charles Bladen, James Kennell, Emma Abson, Nick Wilde, Events Management