Exploring Public Relations 3rd Edition by Ralph Tench, Liz Yeomans Ralph Tench, Liz Yeomans ISBN 0273757776 978-0273757771

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ISBN 10:  0273757776
ISBN 13: 978-0273757771
Author: Ralph Tench, Liz Yeomans Ralph Tench, Liz Yeomans

Exploring Public Relations is the definitive academic text on Public Relations. Now in its third edition, the book is essential reading on courses in PR at undergraduate and postgraduate level. It continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text. There is new coverage of the impact of Web 2.0 technologies on PR as well as updated case studies and examples throughout the book to engage students of this exciting subject.

Exploring Public Relations 3rd Table of contents:

Chapter1 : Introduction

Chapter 2: Content

Chapter 3: Conclusion 

Chapter 4: Appendices

Chapter 5: Glossary

Chapter 6: References 

Chapter 7: Index

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