Eye Tracking in User Experience Design 1st edition by Jennifer Romano Bergstrom, Andrew Jonathan Schall ISBN 0124081383 9780124081383

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Product details:

ISBN 10: 0124081383
ISBN 13: 9780124081383
Author: Jennifer Romano Bergstrom, Andrew Jonathan Schall

Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users.

• Includes highly relevant examples and information for those who perform user research and design interactive experiences
• Written by numerous experts in user experience and eye tracking. 
• Highly relevant to anyone interested in eye tracking & UX design

• Features contemporary eye tracking research emphasizing the latest uses of eye tracking technology in the user experience industry.

Eye Tracking in User Experience Design 1st Table of contents:

Section 1: Overview of Eye Tracking and Visual Search

1. Introduction to Eye Tracking

Abstract

What is eye tracking?

How eye tracking works

What eye trackers can and cannot tell us

Eye tracking past and present

Eye tracking can empower your design team

Conclusion

Acknowledgments

References

2. Visual Search

Abstract

Introduction

How do we visually search for information on web pages?

What does visual search look like?

Are there different types of visual search?

Visual search behavior of serps

Can images of faces impact our search behavior more than other types of images?

What is banner blindness, and why is it important?

The road ahead for designing visual search experiences

References

Section 2: Evaluating the User Experience

3. Usability Testing

Abstract

Introduction

Incorporating eye tracking in usability testing

Eye-tracking data provides a comprehensive picture of users’ experience and can help inform the design

Communicating usability results more effectively with clients

Considerations and drawbacks with eye tracking in usability studies

Conclusion

Acknowledgments

References

4. Physiological Response Measurements

Abstract

Introduction

Dimensions of physiological response measures

Practicality of incorporating biometrics

Physiological response measurement in ux

Measuring valence

Conclusion

Acknowledgments

References

Section 3: Eye Tracking for Specific Applications

5. Forms and Surveys

Abstract

Introduction

Forms and surveys have a lot in common

Some examples of what we can learn from eye tracking forms and surveys

When Eye Tracking of Forms and Surveys Works (and When It Does Not)

Conclusion

Acknowledgments

References

6. Information Architecture and Web Navigation

Abstract

Introduction

Eye tracking to evaluate navigation in context

Why users should not spend much time looking at navigation

Subnavigation

Breadcrumb navigation

Contextual navigation

Utility navigation

Dynamic menus

Evaluating the visual hierarchy of navigational elements

Conclusion

References

7. Web Content

Abstract

Hunting and gathering: information foraging and information scent

How many words do users see?

How do users read online?

Writing for the way we read

Designing effective web content

Conclusion

References

8. E-commerce Websites

Abstract

Introduction

Measuring interactions

Conceptual models for designing, analyzing, and interpreting eye tracking

User types and models

Design of eye-tracking studies for e-commerce

So how does this help me sell socks?

Conclusion

References

9. Social Media

Abstract

Introduction

Facebook

Google +

Youtube

Linkedin

The future for social media

Ten things every community manager should know

Conclusion

References

10. Mobile

Abstract

Introduction

What can eye tracking tell us about mobile design?

The mobile user experience

Mobile device eye tracking in action

The technology behind eye tracking mobile device usage

Conclusion

References

11. Gaming

Abstract

Introduction

Relevant game design elements for ux eye tracking and challenges

Common eye-tracking research questions and analysis techniques in video games

Conclusion

References

Section 4: Eye Tracking with Unique Populations

12. Older Adults

Abstract

Introduction

Website navigation and search behavior of older adults

Conducting ux research with older adults

Conclusion

References

13. Low Literacy Users

Abstract

Introduction

The impact of literacy on web use

Conclusion

References

Section 5: Conclusion

14. The Future of Eye Tracking and User Experience

Abstract

Integrating eye tracking into user-centered design methodology

The future of the eye-tracking technology

Taking the next step

References

Glossary

Index

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Tags: Jennifer Romano Bergstrom, Andrew Jonathan Schall, Eye Tracking, Experience Design