Fashion Management A Strategic Approach by Rosemary Varley Rmary Varley & Ana Roncha & Natascha Radclyffe Thomas & Liz Gee

Instant download Fashion Management A Strategic Approach by Rosemary Varley Rmary Varley & Ana Roncha & Natascha Radclyffe Thomas & Liz Gee pdf, docx, kindle format all chapters after payment.

Product details:

• ISBN 10: 1137508191
• ISBN 13: 9781137508195 
• Author: Rosemary Varley; Ana Roncha; Natascha Radclyffe-Thomas; Liz Gee
  

This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management. Fashion Management’s engaging style, page design and pedagogical framework makes it accessible to students at all levels, while the authors’ extensive expertise ensures that the content is always underpinned by rigorous academic research. Established key topics and significant contemporary issues – such as sustainability, the digital, and corporate social responsibility – are considered from both a theoretical and practical perspective, with real-world examples drawn from high-profile, global fashion organisations. This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book will also be an important supplementary resource for courses in marketing, retailing and business studies, with the fashion industry providing an effective context for students to engage with the application of theory. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/fashion-management. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Table contents:

Part 1. Introducing A Strategic Approach to Fashion Management

Part 2. Strategic Planning For Fashion Organizations

Part 3. Fashion Marketing

Part 4. International Growth Strategy in Fashion Markets

Part 5. Financial Management in Fashion

Part 6. Fashion Brand Management

Part 7. Fashion Marketing Communications

Part 8. Fashion Merchandise Management

Part 9. Fashion Supply Chain Management

Part 10. Fashion Retail Management

Part 11. Managing Fashion Customers

Part 12. Managing Fashion Responsibly

Part 13. Managing Risk in Fashion

Part 14. People Management in Fashion

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