Instant download Fortune Cookie Principle The 20 Keys to a Great Brand Story and Why Your Business Needs One. The pdf, docx, kindle format all chapters after payment.
Product details:
- ISBN 10: 1489583947
- ISBN 13: 978-1489583949
- Author: Bernadette Jiwa
Big corporations might have huge marketing and advertising budgets but you’ve got a story. Your brand story isn’t just what you tell people. It’s what they believe about you based on the signals your brand sends. ‘The Fortune Cookie Principle’ is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand’s story from the inside out. It’s the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve. The most successful brands in the world don’t behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn’t it time to gave your customers a story to tell? ‘The Fortune Cookie Principle’ will show you how.
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