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Fundamentals of Media Effects 2nd Edition by Jennings Bryant, Susan Thompson, Bruce W Finklea ISBN 1577667859 9781577667858

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ISBN 10: 1577667859
ISBN 13: 9781577667858
Author: Jennings Bryant, Susan Thompson, Bruce W Finklea

Mass media’s potential to influence audience beliefs and behavior is a subject that has long fascinated scholars and the general public. The ongoing interest and concern are reflected in the common tendency to blame “the media” for many of society’s problems. This extensively revised and updated edition cuts through popular notions of presumed effects to provide a balanced, informed, up-to-date treatment of the media effects literature. The clear, compelling presentation, illuminated by dozens of new photographs, equips readers with a fundamental understanding of the history, theoretical underpinnings, and current status of media effects research–knowledge that will help them navigate in a media-saturated environment. Several outstanding elements distinguish the Second Edition of Fundamentals of Media Effects. New chapters explore the impact of computer/video games, the effects of the Internet and social networking sites, and the way mobile communication devices have transformed the way we live. An extensive new chapter on children’s educational television describes the considerable body of research that supports positive effects like language development and flexible-thinking skills. Framing studies are covered in a separate chapter where they are distinguished both theoretically and experimentally from agenda setting and priming. Finally, the authors provide overviews of classic and current research studies in an invaluable feature called “Research Spotlight,” which enable readers to envision how theories translate into research. (Quelle: waveland.press)

Fundamentals of Media Effects 2nd Edition Table of contents:

Section I: Overview and History
Chapter 1-
Understanding Media Effects
Processes of Communication
Communication Models
Models to Depict Communication Processes
Measuring Media Effects
Laboratory Experiments
Survey Research
Field Experiments
Panel Studies
Triangulation
Other Research Methodologies of Media Effects
Content Analysis
Meta-Analysis
Statistical Methods
Importance of Studying Media Effects
Summary
Chapter 2-
Media Effects: Historical Overview
Historical Concern for Media Effects
Suppression Due to Concern for Media Effects
Mob Violence as Media Effect
Public Concern for “Indecent” Material
Historical Evidence for Changes in Behavior and Opinion Due to Mass Media
Effects from the Printing Press
Media Effects on Public Opinion
Powerful Effects: Widespread Fright Reactions to Media Content
Evidence for Effects from Persuasive Messages
Summary
Chapter 3- History of the Scientific Study of Media Effects
Nineteenth-Century Beginnings
The Notion of Powerful Effects
The Notion of Limited Media Effects
Effects of Varying Levels
Some Pioneers in Media Effects Research
Carl Hovland
Paul Lazarsfeld
Harold Lasswell
Kurt Lewin
Samuel Stouffer
Douglas Waples
Wilbur Schramm
Bernard Berelson
Joseph Klapper
Albert Bandura
The Legacy of the Pioneers
Future of Effects Research
Summary
Section II: Theory and Concepts
Chapter 4- Social Cognitive Theory
Distinctly Human Traits
Symbolizing Capacity
Self-Regulatory Capacity
Self-Reflective Capacity
Vicarious Capacity
Observational Learning and Modeling
Modeling
Abstract Modeling
Effects of Modeling
Inhibitory Effects
Disinhibitory Effects
Learning from Media Content and Modeling
Viewing Disinhibitory Devices
Social Construction of Reality and Cultivation
Effects of Viewing Televised or Film Violence
Learning Good Things from Mass Media
Social Prompting or Persuasion
Many Influences Cause Persuasion
Diffusion by Way of Symbolic Modeling
Recent Research
Summary
Chapter 5-
Priming
Activation of Priming
Conceptual Roots
Cognitive Neoassociation
General Affective Aggression Model
Mental Models
Variables That Enhance Priming Effects
Perceived Meaning
Perceived Justifiability
Character Identification
Perceived Reality
Memories of Prior Experiences
Research Tradition
Recent Research
Summary
Chapter 6- Agenda Setting
Conceptual Roots
The Cognitive Paradigm
Priming
Research Tradition
Recent Research
Attribute Agenda Setting and Framing
The Media Agenda
Agenda Setting, Framing, and Priming
Summary
Chapter 7- Framing
Framing Theory
Effects of Framing
Frame Building and Frame Setting
Frame Building
Frame Setting
Types of Frames
Recent Research in Framing
Summary
Chapter 8- Cultivation
The Cultural Indicators Project
Concepts and Criticisms
Theoretical Bases for Cultivation
Recent Research
Summary
Chapter 9- Uses and Gratifications
Societal-Level Functions of the Mass Media
Models to Explain Uses and Effects
Transactional Model
Gratification-Seeking and Audience Activity Model
Expectancy-Value Model
Uses and Dependency Model
Assumptions of Uses and Gratifications
The Active Audience
Media Use for Gratifications
Social and Psychological Factors
Competition and Mediation
Uses and Gratifications Research: A Brief History
Criticisms of Uses and Gratifications
Too Individualistic
Lack of Synthesis of Research Findings
Lack of Clarity among Key Concepts
Differences in the Meaning of Key Concepts
The Active Audience and Use of Self-Reporting
Recent Research
Summary
Chapter 10- Persuasion
Research Tradition
Attitude, Emotions, Behavior, and Persuasion
Persuasion Models
McGuire’s Communication/Persuasion Matrix Model
Cognitive Response Theory
The Elaboration Likelihood Model
Social Judgment Theory
Models That Link Attitudes and Actions
Theories of Reasoned Action and Planned Behavior
Protection Motivation Theory
Stage Models
Automatic Activation
Recent Research
Summary
Section III: Key Areas of Research
Chapter 11- Effects of Media Violence
Media Violence Research and Public Policy:History and Future
Media Violence Research Methods
Laboratory Experiments
Field Experiments
Correlational Surveys
Longitudinal Studies
Natural Experiments
Intervention Studies
Meta-Analyses
Measuring Violent Content
Measuring Viewers’ Perceptions
The Psychological Impact of Media Violence
Behavioral Effects
Affective, or Emotional, Effects
Cognitive Effects
New Directions for Media Violence Researchers
Individual Differences
Enjoyment of Media Violence
Violent Video Games
Effects on Variables Other than Aggressive Behavior
Advances in Brain Research
Summary
Chapter 12- Media Effects from Sexual Content
The Nature of Sexual Content
Pornography
Obscenity
The Extent of Sexual Content in the Media
Music Videos
X-Rated Videos
Television
The Internet
Effects of Exposure to Highly Explicit Sexual Content
Sexual Arousal
Changes in Values and Attitudes
Changes in Behavior
Effects of Erotica on Aggression
Importance of the Prevailing Tone
Impact of Exposure to Sexually Violent Material
Importance of Individual Differences
Sexual Violence in Slasher Films
Reducing the Negative Effects
More on Behavioral Effects of Pornography:The Study of Sex Offenders
The Four-Factor Syndrome
Correlation between Sex Crimes and Sexually Explicit Materials
Summary
Chapter 13- Reactions to Disturbing or Frightening Media Content
The Study of Fright
Explanations for the Appeal of Fright
Measuring Fright
Reasons for Fear Reactions to Media Content
Fear-Producing Stimuli
Emotional Response Factors
Age and Gender Differences
Strategies for Coping with Fear
Types of Noncognitive Strategies
Types of Cognitive Strategies
Summary
Chapter 14- Political Communication Effects
Influences on Political Communication
Functions of Mass Media in a Democracy
Media Content
Micro-Level Political Communication Effects
Formation and Change of Opinion
Effects of Cognitive Processes
Voter Perceptions
Political Behavior
Macro-Level Political Communication Effects
Descriptive Macro Studies
Effects on Policy Making
Factors Influencing Media Effects
Individual Characteristics
Information Processing
Summary
Chapter 15- Media Effects on Health
Research Findings
Effects of Advertisements, Media Usage, andEntertainment Portrayals on Health
Television and Health
Films and Health
Music Lyrics, Music Videos, and Health
Effects of Health News
Health and the Internet
Health Communication Campaign Effects
Summary
Chapter 16- The Effects of Stereotyping
Minority Portrayals in Entertainment: A Look Back
Television
Motion Pictures
Advertising
Character Role Comparisons
Portrayals of Interracial Interactions
Media as Conveyors of Social Information: The Current Picture
Television
Films
Advertising
Characteristics of Audiences
African Americans
Hispanic Americans
Other Minorities
Gender Stereotyping
Media Effects of Racial, Ethnic, and Gender Stereotyping
Priming Studies
Cultivation Studies
Minority Reactions to Stereotyped Portrayals
Summary
Chapter 17-
Effects of Children’s Educational Television and Infant/Toddler Edutainment
Educational Television
School Readiness
Language and Vocabulary Development
Literacy Development and Reading Comprehension
Mathematics
Science
Civics and Social Studies
Infant and Toddler Edutainment
Mimicry
Word Learning
Other Linguistic Learning
Summary
Chapter 18- Effects of Computer and Video Games
Negative Effects of Violent Video Games
Significant Effects of Violent Video Games on Aggression
The Other Side of the Coin
Is There a Third Side of the Coin?
Video Game Addiction
Positive Effects of Video Games
Educational Games
Exergames and Games for Health-Based Knowledge
Games for Social Change
Uses and Gratifications of Video Games
Gender
Age
Personality
Future Research
Summary
Chapter 19- Effects of the Internet
Evolution of the Internet and Birth of the World Wide Web
What Do We Do When We Log On?
Effects of Internet Use
Social Network Sites
Blogs
Computer-Mediated Communication
The Internet Paradox
Social Capital: Bridging and Bonding
Internet Addiction versus Problematic Internet Use
Internet in the Workplace
Summary
Chapter 20- Effects on Mobile Communication
The Birth of the “Brick”
Effects on Social Coordination
Logistics
Scheduling
Ongoing Refinement
Effects on Relational Communication
Effects on Youth Culture
Effects of Texting
Private Use in Public Space
Summary
References
Index

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Tags: Jennings Bryant, Susan Thompson, Bruce W Finklea, Media Effects