Fundamentals Of Selling Customers For Life 12th edition by Charles Futrell – Ebook PDF Instant Download/Delivery: 0073529990, 978-0073529998
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Product details:
ISBN 10: 0073529990
ISBN 13: 978-0073529998
Author: Charles Futrell
Fundamentals of Selling trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market-leading textbook reflects what they do on sales calls with prospects and customers. The goal of Fundamentals of Selling has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and show how the steps within the selling process interact with one another. Combined with up-to-date content and a strong ethical focus, the 12th edition of Fundamentals of Selling teaches sales the way a mentor would: with a strong, practical focus that puts the customer first.
Fundamentals Of Selling Customers For Life 12th Table of contents:
Part I: Selling as a Profession
Part II: Preparation for Relationship Selling
Part III: The Relationship Selling Process
Part IV: Managing Yourself, Your Career, and Others
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Tags: Charles Futrell, Selling Customers


