Gale Business Insights Handbook of Global Marketing 1st edition by Miranda Herbert Ferrara – Ebook PDF Instant Download/Delivery: 1414499280 , 978-1414499284
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Product details:
ISBN 10: 1414499280
ISBN 13: 978-1414499284
Author: Miranda Herbert Ferrara
The Gale Business Insights Handbook Of Global Marketing examines the questions How can a business measure the cost effectiveness of expanding globally 01 How do you build and manage an international brand?| and |How can I identify new product opportunities in emerging markets?| Entries examine such topics as: The 4 Ps (Product, Price, Placement, Promotion) and how the mix differs when youre going global; research strategies for finding actionable intelligence; understanding |other| business environments; segmenting markets on a global scale; the merits and drawbacks to standardization; and more.|PIM|31-MAY-18|01
Gale Business Insights Handbook of Global Marketing 1st Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: Miranda Herbert Ferrara, Gale Business, Global Marketing