Gamification by Design 1st edition by Gabe Zichermann, Christopher Cunningham – Ebook PDF Instant Download/Delivery: 9350234548 , 978-1449397678
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Product details:
ISBN 10: 9350234548
ISBN 13: 978-1449397678
Author: Gabe Zichermann, Christopher Cunningham
What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to a create fun and captivating social environment.
Whether you’re an executive, developer, producer, or product specialist, Gamification by Design will show you how game mechanics can help you build customer loyalty.
- Discover the motivational framework game designers use to segment and engage consumers
- Understand core game mechanics such as points, badges, levels, challenges, and leaderboards
- Engage your consumers with reward structures, positive reinforcement, and feedback loops
- Combine game mechanics with social interaction for activities such as collecting, gifting, heroism, and status
- Dive into case studies on Nike and Yahoo!, and analyze interactions at Google, Facebook, and Zynga
- Get the architecture and code to gamify a basic consumer site, and learn how to use mainstream gamification APIs from Badgeville
“Turning applications into games is a huge trend. This book does a great job of identifying the core lasting principals you need to inspire your users to visit again and again.”
Adam Loving
Freelance Social Game Developer and founder of Twibes Twitter Groups
Gamification by Design 1st Table of contents:
Introduction
Chapter 1. Foundations
The Fun Quotient
The Evolution of Loyalty
Status at the Wheel
The House Always Wins
Chapter 2. Player Motivation
Powerful Human Motivators
Why People Play
Player Types
Social Games
Intrinsic versus Extrinsic Motivation
Progression to Mastery
Motivational Moment: Be the Sherpa
Chapter 3. Game Mechanics: Designing for Engagement (Part I)
MDA Framework
Game Mechanics
Points
Levels
Leaderboards
Chapter 4. Game Mechanics: Designing for Engagement (Part II)
Badges
Onboarding
Challenges and Quests
Social Engagement Loops
Customization
Gaming the System
Agile and Gamification Design
Empty Bar Problem: Foursquare
Dashboards
Chapter 5. Game Mechanics and Dynamics in Greater Depth
Feedback and Reinforcement
Game Mechanics in Depth
Putting It Together
Chapter 6. Gamification Case Studies
Nike Plus: Making Fitness Fun
Gamify Questions—or Answers
Health Month
Conclusion
Chapter 7. Tutorial: Coding Basic Game Mechanics
Planning a Gamification Makeover
A System for Tracking Scores and Levels
Badges
Displaying Player Scores and Levels on the Site
The Trophy Case
Summary
Chapter 8. Tutorial: Using an Instant Gamification Platform
Game On
Critical Elements of an Online Rewards Experience
Planning a Rewards Project
Developing a Rewards Program
Analytics
The Game’s Just Beginning
Index
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