Global Communication Theories Stakeholders and Trends 4th Edition by Thomas McPhail – Ebook PDF Instant Download/Delivery: 1118622022, 978-1118622025
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Product details:
ISBN 10: 1118622022
ISBN 13: 978-1118622025
Author: Thomas McPhail
Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. This new edition is comprehensively updated to reflect the many fast moving developments associated with this dynamic field.
- A new edition of the most definitive text on multi-national communication and media conglomerates, each chapter updated with extensive new details
- Covers the expanding area of global communication and describes major multimedia conglomerates, particularly in the USA, including the purchase of NBC-Universal by Comcast and Disney’s expansion in China
- Includes new information on the phone hacking scandal by News Corporation&;s employees in the UK
- Explains the significant changes in the communication industry both in the US and elsewhere
- Chronicles the continuing story of the development of Arab Media with new coverage on the Arab Spring
Global Communication Theories Stakeholders and Trends 4th Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: Thomas McPhail, Global Communication, Theories Stakeholders