Global Marketing Management 8th edition by Warren Keegan – Ebook PDF Instant Download/Delivery: 8131730913 , 978-0273768685
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Product details:
ISBN 10: 8131730913
ISBN 13: 978-0273768685
Author: Warren Keegan
For courses in International Marketing and Global Marketing.
This is the leading MBA text in international marketing―with comprehensive cases.
Global Marketing Management 8th Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: Warren Keegan, Global Marketing