Global Perspectives on Contemporary Marketing Education 1st edition by Brent Smith, Amiram Porath – Ebook PDF Instant Download/Delivery: 1466697849, 978-1466697843
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ISBN 10: 1466697849
ISBN 13: 978-1466697843
Author: Brent Smith, Amiram Porath
A successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills and knowledge of how to remain competitive in the global market. As companies compete for international standing, the value of marketing professionals with well-rounded experience, exposure, and education has skyrocketed. Global Perspectives on Contemporary Marketing Education addresses this need by considering the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace. This book will be invaluable to marketing or business students and educators, business professionals, and business school administrators.
Global Perspectives on Contemporary Marketing Education 1st Table of contents:
Chapter 1: Reflections on Teaching a Global Markets Course at Jesuit Commons
ABSTRACT
INTRODUCTION
BACKGROUND
REDESIGNING THE COURSE
NEW FRONTIERS
CONCLUSION
REFERENCES
KEY TERMS AND DEFINITIONS
Chapter 2: The Mismatch between Undergraduate Marketing Education and Employers’ Requirements in Portugal
ABSTRACT
INTRODUCTION
BACKGROUND
THE MISMATCH IN THE PORTUGUESE MARKETING EDUCATION CONTEXT
FINAL REFLECTIONS AND FUTURE RESEARCH DIRECTIONS
REFERENCES
KEY TERMS AND DEFINITIONS
Chapter 3: From Marketing Education in a Developing Country to a U.S. Master’s and/or Doctoral Degree in Marketing
ABSTRACT
INTRODUCTION
INITIAL OBSERVATIONS
TEACHING MARKETING
FROM STUDENT TO PROFESSOR
CONCLUSION
REFERENCES
Chapter 4: Nature and Geography
ABSTRACT
INTRODUCTION
CONCLUSION
REFERENCES
Chapter 5: A Mental Model for Teaching Strategic Marketing Management
ABSTRACT
INTRODUCTION
STRATEGIC MATRIX
A HOLISTIC MENTAL MODEL FOR TEACHING STRATEGIC MARKETING MANAGEMENT
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
KEY TERMS AND DEFINITIONS
Chapter 6: Turning Marketing Students into Active Citizens
ABSTRACT
INTRODUCTION
CONSUMPTION AND MARKETING IN SUPPORT OF SOCIAL DEVELOPMENT
LEARNING CONSUMPTION AND SOCIAL-RELATED MARKETING: THE CASE OF THAILAND
TURNING MARKETING STUDENTS INTO ACTIVE CITIZENS OF THAILAND
CONCLUSION
REFERENCES
KEY TERMS AND DEFINITIONS
Chapter 7: Using Sports History to Develop Cultural Competence in Millennial Marketers
ABSTRACT
INTRODUCTION
BACKGROUND
SOLUTIONS AND RECOMMENDATIONS
CONCLUSION
REFERENCES
KEY TERMS AND DEFINITIONS
Chapter 8: Marketing Education in Sarawak
ABSTRACT
1. INTRODUCTION
2. LITERATURE REVIEW
3. BENEFITS OF MARKETING EDUCATION
4. SKILLS FOR EFFECTIVE MARKETERS
5. METHODOLOGY
6. FINDINGS AND DISCUSSION
7. ISSUES AND CHALLENGES RELATED TO MARKETING EDUCATION
8. CONCLUSION
9. RECOMMENDATIONS
10. LIMITATION AND DIRECTION FOR FUTURE RESEARCH
ACKNOWLEDGMENT
REFERENCES
ENDNOTE
Chapter 9: Integrating Big Data Analytics into Advertising Curriculum
ABSTRACT
INTRODUCTION
BACKGROUND
MAIN FOCUS OF THE CHAPTER
SOLUTIONS AND RECOMMENDATIONS
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Chapter 10: Two Different Aspects of Technology Regarding Marketing Education
ABSTRACT
THE ROLE OF TECHNOLOGY IN EDUCATION
CASE STUDIES PROS AND CONS
CONCLUSION
REFERENCES
Chapter 11: Preparing Students to Use Marketing Technology for Decision-Making
ABSTRACT
INTRODUCTION
BACKGROUND
RESOURCES ON TUN
RESULTS
CONCLUSION
REFERENCES
Chapter 12: Ethical Marketing
ABSTRACT
INTRODUCTION
BACKGROUND
MARKETING ETHICS
TOOLS AND EDUCATION RESOURCES IN MARKETING ETHICS.
REFERENCES
ENDNOTE
Chapter 13: Teaching Peace and Marketing Education
ABSTRACT
INTRODUCTION
THE MANIFESTATION OF VIOLENCE IN TEACHING MARKETING
A PEACE-CENTERED PROCESS OF TEACHING MARKETING
RESPONSIBILITY OF A MARKETING EDUCATOR IN A PEACE-CENTERED PROCESS OF TEACHING
PEDAGOGICAL STRATEGIES
CONCLUSION
ACKNOWLEDGMENT
REFERENCES
ENDNOTES
APPENDIX 1: FIRST ASSIGNMENT OF BASIC MARKETING
APPENDIX 2: CONSUMER BEHAVIOR FIRST ASSIGNMENT
APPENDIX 3: FIRST ASSIGNMENT ON GRADUATE MARKETING MANAGEMENT AND STRATEGY
APPENDIX 4: REFLECTION ASSIGNMENT
APPENDIX 5: CONSUMER ETHICS AND BUSINESS ETHICS SCENARIO
APPENDIX 6: FOOD FOR THOUGHT
APPENDIX 7: MARKETING PRINCIPLES AT WORK IN THE BOOK OF ACTS
APPENDIX 8: BIBLICAL PERSPECTIVES ON WORK, STEWARDSHIP, POVERTY, MATERIALISM
Chapter 14: Promoting Effective Learning in Diverse Classrooms
ABSTRACT
INTRODUCTION
BENEFITS AND ISSUES OF DIVERSE CLASSROOMS
STRATEGIES FOR EFFECTIVE LEARNING IN DIVERSE CLASSROOMS
PRACTICAL/MANAGERIAL IMPLICATIONS AND RECOMMENDATIONS
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Chapter 15: Logistic Issues in Introducing Remote Learning Devices
ABSTRACT
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Tags: Brent Smith, Amiram Porath, Global Perspectives, Contemporary Marketing