Golden Arches East McDonald’s in East Asia 1st edition by James Watson- Ebook PDF Instant Download/Delivery: 0804732078, 978-0804732079
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ISBN 10:0804732078
ISBN 13:978-0804732079
Author: James Watson
A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.nMcDonald s restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? Does the introduction of American fast food undermine local cuisines, many of them celebrated for centuries? Does it, as some critics fear, presage a homogeneous, global culture? These are but a few of the questions confronted in this engaging study that vividly demonstrates how the theories and techniques of anthropology can be used not only to examine obscure peoples and exotic practices, but to shed light on the motivations and behavior of people conducting their daily lives in some of the major population centers of the world. Earlier studies of the fast food industry have emphasized production, focusing on labor or management. This book takes a fresh approach to the industry
Golden Arches East McDonald’s in East Asia 1st table of content:
1. McDonald’s in Beijing: The Localization of Americana
2. McDonald’s in Hong Kong: Consumerism, Dietary Change, and the Rise of a Children’s Culture
3. McDonald’s in Taipei: Hamburgers, Betel Nuts, and National Identity
4. McDonald’s in Seoul: Food Choices, Identity, and Nationalism
5. McDonald’s in Japan: Changing Manners and Etiquette
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