Graphic Design as Communication 1st Edition By Malcolm Barnard Malcolm BarnardEBOOK_TITLE EBOOk_EDITION by Author1, Author2 – Ebook PDF Instant Download/Delivery: 0415278120 ,9780415278126
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ISBN 10: 0415278120
ISBN 13: 9780415278126
Author: Malcolm Barnard
What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication. Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines, illustration, website design, comics, greetings cards and packaging, Graphic Design as Communication looks at how graphic design contributes to the formation of social and cultural identities. Malcolm Barnard discusses the ways in which racial/ethnic groups, age groups and gender groups are represented in graphic design, as well as how images and texts communicate with different cultural groups. He also explores how graphic design relates to both European and American modernism, and its relevance to postmodernism and globalisation in the twenty-first century and asks why, when graphic design is such an integral part of our society and culture, it is not acknowledged and understood in the same way that art is.
Graphic Design as Communication 1st Table of contents:
1 Introduction
Who is this book for?
What is this book about?
Chapter outlines
2 Graphic design and communication
Introduction
What is graphic design?
The functions of graphic design
Information
Persuasion
Decoration
Magic
Metalinguistic and phatic functions
What is Communication?
Communication Theory
Semiology
Signs and codes
Conclusion
Further reading
2 Meaning: words and images
Introduction
Types of signs
Meaning: denotation and connotation
Meaning: layout
Meaning: anchorage and relay
Foucault and graphic design
Metaphor/metonymy/synechdoche
Conclusion
Further reading
4 Social, cultural and economic functions
Introduction
The relation to society and culture
Society
Social functions
Culture
Cultural functions
Childhood
Gender
The relation to economics
Consumption
Anti-consumption
Conclusion
Further reading
5 Audiences and markets
Introduction
Target practice
Ethnicity/race
Age
Gender
Conclusion
Further reading
6 Modernism
Introduction
What is modernism?
Modernism and graphic design
European modernism
American modernism
Conclusion
Further reading
7 Postmodernism and globalisation
Introduction
What is postmodernism?
Postmodernism and graphic design
What is globalisation?
Globalisation and graphic design
Conclusion
Further reading
8 Graphic design and art
Introduction
Art, graphic design and meaning
The artist and the designer
Cultural significance
Expression and individuality
Creativity and problem-solving
Function
Aura
Conclusion
Further reading
9 Conclusion
Bibliography
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