Graphic Design The New Basics Second Edition

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Product details:

• ISBN 10: 1616894555
• ISBN 13: 9781616894559 
• Author: Ellen Lupton
  

Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.

Table contents:

1. Back to the Bauhaus
2. Beyond the Basics
3. Formstorming
4. Point, Line, Plane
5. Rhythm and Balance
6. Scale
7. Texture
8. Color
9. Gestalt Principles
10. Framing
11. Hierarchy
12. Layers
13. Transparency
14. Modularity
15. Grid
16. Pattern
17. Diagram
18. Time and Motion
19. Rules and Randomness

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