Growth Hacker Marketing 1st Edition by Ryan Holiday ISBN 069817691X 9780698176911

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ISBN 10: 069817691X
ISBN 13: 9780698176911
Author: Ryan Holiday

A primer on the future of PR, marketing and advertising — now revised and updated with new case studies “Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too.” —Jason Harris, CEO of Mekanism Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they’re worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses.  Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.

Growth Hacker Marketing 1st Table of contents:

AN INTRODUCTION TO GROWTH HACKING

STEP 1: IT BEGINS WITH PRODUCT MARKET FIT

STEP 2: FINDING YOUR GROWTH HACK

STEP 3: TURN 1 INTO 2 AND 2 INTO 4—GOING VIRAL

STEP 4: CLOSE THE LOOP: RETENTION AND OPTIMIZATION

MY CONVERSION: PUTTING THE LESSONS INTO PRACTICE

SPECIAL BONUS

AFTERWORD

A GROWTH HACKING GLOSSARY

FAQS

BECOMING A GROWTH HACKER: THE NEXT STEPS

ACKNOWLEDGMENTS

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