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Handbook of Concierge Medical Practice Design 1st edition by Maria Todd ISBN ‎ 1466568186 978-1466568181

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ISBN 10: ‎ 1466568186
ISBN 13: 978-1466568181
Author: Maria Todd 

In concierge medicine, physicians develop amenities-rich membership programs and collect a monthly or annual membership fee to pay for the amenities in addition to the medical services rendered. Handbook of Concierge Medical Practice Design examines the many considerations physicians must make prior to transitioning their practices into concierge services.

Maria K. Todd, a recognized expert in concierge medicine, branding, consulting, healthcare, marketing, medical tourism, planning, and physician practice administration,explains how to set up a concierge practice. She describes how this new business model affects workflow and outlines financial considerations―including managed care payer relations, the hybrid practice, and predictive modeling―to uncover the hidden factors that affect bottom-line performance.

The book supplies readers with models for creating a business plan and a strategy for transforming a practice into a concierge practice. It concludes by covering the legal aspects of creating a concierge practice. It includes patient acquisition and retention strategies as well as detailed plans for adding additional doctors and physician extenders, such as nurse practitioners and physician assistants.

The book provides sample employment contracts and advice on how to select and work with consultants. It includes chapters on business process re-engineering, workflow management, financial considerations, competitive analysis, developing a business plan, and how to market the new practice.

Handbook of Concierge Medical Practice Design 1st Table of contents:

1 Private Practice in Transition

Introduction

The Exciting New World of Medical Practice

The Disruption of the Traditional Private Medical Practice in America

Concierge Medicine

Direct Practice

Corporate Concierge Medicine

The Patient-Centered Medical Home

Accreditation and Practice Management for the Private Medical Practice of Tomorrow

NCQA Scoring Criteria for Patient-Centered Medical Homes

Standard 1: Access and Communication—9 Possible Points

Standard 2: Patient Tracking and Registry Functions—21 Possible Points

Standard 3: Care Management—20 Possible Points

Standard 4: Patient Self-Management Support—6 Possible Points

Standard 5: Electronic Prescribing—8 Possible Points

Standard 6: Test Tracking—13 Possible Points

Standard 7: Referral Tracking—4 Possible Points

Standard 8: Performance Reporting and Improvement—15 Possible Points

Standard 9: Advanced Electronic Communications—4 Possible Points

Welcome to the Disruptors’ World

Physician Entrepreneurship

Building the Practice of Your Dreams

What Skills Will You Need?

Marshalling the Courage and Skills to Transform Your Medical Practice

Reinventing Private Practice

Get Mobilized

Attributes of a Successful Concierge Physician

2 Frequently Asked Questions

Evaluating the Advisors and Trends

Learn How to Evaluate and Hire Professional Advice

3 Turning Crisis into Opportunity

4 Determining If You Are Ready to Enter Concierge Medicine

Financial Readiness

Strategic Readiness

Your Current Brand Reputation

Will You Be Converting an Existing Practice?

Your Resources and Assets

Exercise 1: Setting the Vision for Your New Practice

Exercise 2: Determining Your Comfort with Business Ownership

5 What Sets You Apart from Other Concierge Physicians?

How to Describe Your New Business Model

Developing a Market Niche within Your Specialty

Exercise 1: Market Niche Data Collection

Exercise 2: Choosing Your Market Niche

Turning Your Chosen Market Niche into Something Marketable

Building the Expertise in Your Market Niche

Building Additional Expertise

Building Influence as a Medical Expert in Your Market Niche Domain Area

Using Your Power and Influence

6 Clarifying Your Business Concept: Welcome to the Next Chapter of Your Professional Life

Working with Consultants and Contractors to Get You Started

The Difference between a Concierge Medicine Product and Medical Services

A Consultant Should Never Assume What You Want

Exercise 1: Goal Setting

Exercise 2: Business Priorities

Exercise 3: Motivating Factors

Exercise 4: Articulating My Business Values

Exercise 5: My Role Models—Who Do I Admire?

Exercise 6: Identifying That Which Excites You about Your Concierge Medicine Practice Idea

Exercise 7: Your Business Concept

Exercise 8: Testing Market Preferences for Your Concierge Amenities Package & Price Point

How to Gather Data without a Melee

What to Do after the Decision to Move Forward

Defining Your Strategic Position: What Business Are You In? Really?

Review of Chapter 6: Startup Considerations

7 Creating Your Practice Identity

Creating Your Identity

Your Identity Is Your Brand Image, Not Your Brand

Integrated Marketing Communications

Be Efficient and Run a Lean Shop

Finding Unbiased Guidance

Accountability and Measurement of Marketing ROI

Web Analytics

Key Considerations for Choosing a Name

Exercise 1: Business Naming Exercise

Protecting Your Trademarks and Service Marks

Exercise 2: Developing Your Creative Brief

8 Getting Organized

Setting Up Physical and Digital Files

Set Up Digital Utilities

Set Up Survey Monkey (for CAHPS Surveys)

9 Business Intelligence for the Concierge Medical Practice

Exercise 1: Analysis of Competitors

Public Relations

The Importance of Community

The Importance of Associations and Societies

Exercise 2: Community Events and Speaking and Public Relations Opportunities

10 Startup Red Tape

Legal Counsel

Exercise 1: Medical Practice Startup Red Tape

11 Team Building

Human Resources Loose Ends

12 Operations and Practice Management

Practice Administration versus Practice Management

Finding a Location for Your Concierge Medical Practice

Deciding on the Attributes of Your New Concierge Medical Practice Location

Contemporary Advancements and Evidence-Based Design

Radiology

Laboratory

Pharmacy/Dispensary

Natural Disasters

Floors

Ceilings

Interior Doors

Door Swings

Safety Glazing

Stairways

Wall Protection at Drinking Fountains and Lavatories

Medical Waste

General Waste

Recycling

Soiled Linen

Medical Records

Space Rental Considerations

13 Designing the Layout of Your New Concierge Practice

Exercise 1: Practice Layout Consideration

Exercise 2: Floor Plan Layout

Exercise 3: Designing Your Operations Processes and Evaluating Your Costs

14 Planning the Move to Your New Concierge Medical Practice Location

Should You Purchase or Lease?

Exercise 1: Warranties and Service Contracts to Manage

Business Technology Purchases

Business Communications Purchases

Software and Hardware Purchases

15 Money Matters

Setting up Your Bookkeeping System

Establishing Your Prices

16 Financial Forecasts and Budgets

Exercise 1: Marketing Budget

Exercise 2: Profit and Loss Projection

Exercise 3: Cash Flow Projection

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Tags: Maria Todd, Concierge Medic, Practice Desig