Handbook of Marketing Scales Multi Item Measures 3rd Edition by William Bearden, Richard Netemeyer, Kelly Haws – Ebook PDF Instant Download/Delivery: 1412980186, 978-1412980180
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Product details:
ISBN 10: 1412980186
ISBN 13: 978-1412980180
Author: William Bearden, Richard Netemeyer, Kelly Haws
The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research.
Handbook of Marketing Scales Multi Item Measures 3rd Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: William Bearden, Richard Netemeyer, Kelly Haws, Scales Multi, Item Measures