Handbook of Research Methods in Consumer Psychology 1st Edition by Frank Kardes, Paul Herr, Norbert Schwarz PISBN 0815352980 9780815352983

Handbook of Research Methods in Consumer Psychology 1st Edition by Frank Kardes, Paul Herr, Norbert Schwarz  – Ebook PDF Instant Download/Delivery: 0815352980, 9780815352983
Full dowload Handbook of Research Methods in Consumer Psychology 1st Edition after payment

Product details:

ISBN 10: 0815352980
ISBN 13: 9780815352983
Author:  Frank Kardes, Paul M. Herr, Norbert Schwarz

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.

Handbook of Research Methods in Consumer Psychology 1st Table of contents:

Part I Classic Approaches

1 Experimental Research Methods in Consumer Psychology

Types of Variables

Types of Validity

Common Mistakes

References

2 Surveys, Experiments, and the Psychology of Self-Report

Surveys and Experiments

Answering Questions: Participants’ tasks

Reporting on Behaviors and Experiences

Reporting on Attitudes and Preferences

Coda

Acknowledgments

References

3 Beyond the Lab: Using Data from the Field to Increase Research Validity

How Can Researchers Provide the Most Robust Research Findings?

Which Method Is Best?

A Broader Approach to Increasing impact

Conclusion

Notes

References

4 Qualitative Research for Consumer Psychology

Introduction

A Historical Perspective

Foundations: Phenomenology and Grounded Theory

Varieties of Qualitative Method

The Interpretation of Qualitative Data

The Value Proposition for Consumer Psychology

Conclusion

Note

References

5 Developing Measures of Latent Constructs: A Practical Guide to Psychometric Theory

What Is Meant by a “Construct”?

What Is “Measurement” and Why Is Measurement Important?

Classical Measurement Theory

Construct Validity

Assessing Construct Validity

Assessing Unidimensionality via Factor Analysis

After the CFA: Assessing Reliability and Discriminant Validity

Second-Order Factor Analysis

Formative versus Reflective Measures

Controversy: Single versus Multiple Items

Controversy: An Alternative Scale Development Model

Summary and Conclusion

References

Part II Contemporary Approaches

6 Theory and Method in Consumer Information Processing

The Interface of Theory and Method

Priming Effects: Methodology and Implications

Comprehension

Retrieval Processes

The Mental Representation of Information in Memory

Inference Processes

Concluding Remarks

Notes

References

7 Response Latency Methodology in Consumer Psychology

The Speed–Accuracy Trade-Off

Data Considerations with Response Latency

Response Latency and Processing Ease

Response Latency and Sensitivity to Omissions

Response Latency and Spontaneous Judgment Formation

Response Latency and Associative Strength

Response Latency and Mental Images

Summary

References

8 The Implicit Association Test: Implications for Understanding Consumer Behavior

Introduction

What Is the IAT?

IAT Reliability and Validity

What Does the IAT Assess?

Common Questions and Misconceptions about what the IAT Measures

Variants of the IAT

Levels of Analysis

Conclusions

References

9 Tools and Methods for Measuring Implicit Consumer Cognition

The Implicit Association Test

The Implicit Relational Assessment Procedure

Future Directions

Note

References

10 Measurement and Use of Indirect Measures of Valence in Choice

Introduction

Associations between Valence and Items

The Implicit Association Test

Methodological Problems with the IAT

Theoretical Issues

Other Indirect Measures of Valence

Implications for Research

Conclusions

References

11 Methods of Public Influence

Methods of Public Influence

A Brief Overview of Social Influence

The Importance of Public Influence

The Effect of Public Influence

Assessing Public Influence

Critical Questions

New Directions

Concluding Remarks

References

12 Contemporary Methods in Consumer Goal Pursuit and Emotion Research

Contemporary Methods in Goal Activation and Measurement

Contemporary Methods in Emotion Elicitation and Measurement

Methods for Examining Goal/Emotion Interactions

Concluding Thoughts

Appendix A

Cognition Study

Appendix B

Life Experiences

Breakup

Appendix C

References

13 Forecasting and Prediction

Forecasting and Prediction

Quantitative Forecasting

The Role of the Judge in Prediction

References

14 Understanding Daily Life with Ecological Momentary Assessment

Introduction

What Is Ecological Momentary Assessment?

History of Ecological Momentary Assessment

Autobiographical Memory and Limitations of Recall

Strengths and Weaknesses of Retrospective and Real-Time Reports

The Uses of Ecological Momentary Assessment

Ecological Momentary Assessment Designs and Approaches

Measurement Considerations for EMA Self-Reports

Methodological Considerations in EMA Studies

Analysis of EMA Data

Conclusion

Notes

References

15 Eye Tracking Methodology for Research in Consumer Psychology

Introduction and History

Vision and Attention Processes

Stationary Eye Movement Recording

Mobile Eye Movement Recording

Video-Based Eye Tracking

Computing Fixations and Saccades

Pupil Dilation and Facial Recognition

Experimental Setup

Eye Movement Metrics

Analysis of Eye Movements

Outlook

References

16 Neuroscientific Methods and Tools in Consumer Research

Measurement Techniques

Manipulation Techniques

Conclusion

References

Part III Online Research Methods

17 Common Concerns with MTurk as a Participant Pool: Evidence and Solutions

Concern 1: MTurkers Do Not Invest Sufficient Effort in Answering Questions

Concern 2: MTurkers Cannot Speak English

Concern 3: MTurkers Are Experienced/Non-naive

Concern 4: MTurkers Are Deceptive

Concern 5: MTurkers Drop out of Surveys

Concern 6: MTurkers Self-Select into Surveys

Considerations for Running an MTurk Study

Conclusion

References

18 Mechanical Turk in Consumer Research: Perceptions and Usage in Marketing Academia

Crowdsourcing Overview

Perceptions of MTurk Data: Facts and Fables

Usage of MTurk: General Usage and Common Data Quality Practices

Methodology

Measures

Results

Concluding Remarks

References

19 Digital and Social Media Research

Introduction

Overview of Extant Digital and Social Media Research in Consumer Psychology

Critical Discussion of Research Methods

Future Research Agenda and Methodological Recommendations

Conclusion

References

Part IV Data Analysis

20 Mediation Analysis in Consumer Psychology: Models, Methods, and Considerations

Simple Mediation Models and Terminology

Testing Mediation

Complex Mediation Models

Recommendations in Mediation Analysis

Conclusion

Note

References

21 Text Analysis in Consumer Research: An Overview and Tutorial

Manual Coding

Top–Down Dictionary Approaches

Bottom–Up Data-Driven Approaches

Summary

References

22 Meta-Analysis

Introduction

Heterogeneity in Behavioral Research

Approaches Based on Test Statistics

Approaches Based on Standardized Effect Sizes

Approaches Based on Basic Summary Information

Study-Level Covariates

Assessing and Adjusting for Publication Bias

Discussion

References

Part V Philosophy of Science

23 Integrating Effects and Theory in Research and Application

The Logic of Research

Beyond the Either-Or View of Effects and Theory

Using Nomological Networks across Studies

Mediation Analysis

An Effect Can Be Explained by More than One Theory

Applying Research

Conclusion

Notes

References

24 The Validity Network Schema: Perspectives on Validity, Validation, and Research Paths in Consumer Research

A Brief Overview of Validity Issues in Research: Observed and Manipulated Causes

A Brief Overview of Validity Issues in Research: The Robustness of Empirical Findings

Journal Editorials and Research Commentary Calls for Action

The VNS: An Integration of Research Values, Research Paths, and Empirical Robustness

Pragmatics

Conclusion

Note

References

25 Weaving Multiple Methodologies from Different Philosophical Approaches into a Single Consumption Story

Introduction

History and Philosophical Traditions

Philosophy of Science

Philosophical Differences in Consumer Research

A Multi-Method Approach to Understanding “Narratives”

Many Roads Lead to Rome

Concluding Remarks

References

26 Designing and Interpreting Replication Studies in Psychological Research

Conceptual Overview

Statistical Conclusion Validity

Internal Validity

Construct Validity

External Validity

Validity Trade-Offs: Observations and Conclusions

People also search for Handbook of Research Methods in Consumer Psychology 1st:

handbook of consumer psychology      

handbook of research methods for studying daily life      

handbook of research methods in social and personality psychology      

research methods in psychology a handbook fourth edition