HBR Guide to Data Analytics Basics for Managers 1st edition by Harvard Business Review – Ebook PDF Instant Download/Delivery: 1633694283, 978-1633694286
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ISBN 10: 1633694283
ISBN 13: 978-1633694286
Author: Harvard Business Review
Don’t let a fear of numbers hold you back.
Today’s business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data–to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started?
Whether you’re working with data experts or running your own tests, you’ll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others.
HBR Guide to Data Analytics Basics for Managers 1st Table of contents:
Section One. Getting Started
1. Keep Up with Your Quants
2. A Simple Exercise to Help You Think Like a Data Scientist
Section Two. Gather the Right Information
3. Do You Need All That Data?
4. How to Ask Your Data Scientists for Data and Analytics
5. How to Design a Business Experiment
6. Know the Difference Between Your Data and Your Metrics
7. The Fundamentals of A/B Testing
8. Can Your Data Be Trusted?
Section Three. Analyze the Data
9. A Predictive Analytics Primer
10. Understanding Regression Analysis
11. When to Act On a Correlation, and When Not To
12. Can Machine Learning Solve Your Business Problem?
13. A Refresher on Statistical Significance
14. Linear Thinking in a Nonlinear World
15. Pitfalls of Data-Driven Decisions
16. Don’t Let Your Analytics Cheat the Truth
Section Four. Communicate Your Findings
17. Data Is Worthless If You Don’t Communicate It
18. When Data Visualization Works—and When It Doesn’t
19. How to Make Charts That Pop and Persuade
20. Why It’s So Hard for Us to Communicate Uncertainty
21. Responding to Someone Who Challenges Your Data
22. Decisions Don’t Start with Data
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