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Health Fitness Management 3rd Edition by Mike Bates, Mike Spezzano, Guy Danhoff ISBN 1450412238 9781450412230

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ISBN 10: 1450412238
ISBN 13: 978-1450412230
Author: Mike Bates, Mike Spezzano, Guy Danhoff

Health Fitness Management, Third Edition, provides an in-depth picture of the challenging and rewarding role of the health and fitness club manager. Leading experts in the fitness industry share their insights in a practical manner, making this text the most authoritative and field-tested guide to fitness management success.

Whether they are providing service to members, ensuring club safety and profitability, or motivating staff to perform at their best, health and fitness club managers need the right mix of skills and flexibility to support the success and continued growth of their clubs. This third edition addresses recently emerging topics and offers practical tools that will help health club managers succeed:

  • Opening chapter scenarios set the stage and put readers in the shoes of a club manager.
  • New case studies emphasize the importance of thoroughly understanding legal responsibilities and obligations.
  • Best practices and tips for managing social media pages give the reader practical ways to maximize marketing efforts and grow the business.
  • Reproducible forms save time in creating templates for common agreements and records, such as a membership agreement, an equipment maintenance form, and a guest registration and exercise liability waiver.

To further support its applied approach, Health Fitness Management, Third Edition, incorporates updated research and industry trends as it leads readers through key managerial development areas. It starts with organizational fundamentals and the payoffs of thoughtful staff recruitment, training, development, and retention. It then shifts to methods for attracting and retaining members while also increasing profitability with the right mix of products and services. Finally, it reviews operational and facility management functions, covering everything from reading financial statements and maintaining equipment to understanding and managing risk.

To aid with retention and for easy reference, The Bottom Line segments sum up the key points to emphasize the most important topics in the text. Learning objectives, key terms, and a list of references round out each chapter to foster a better learning experience. Instructors will have access to an instructor guide, which contains additional practical assignments, and a test package for gauging student comprehension.

Written by industry experts, Health Fitness Management, Third Edition, is the fundamental resource for the management and operation of health and fitness facilities and programs. Enhanced with practical scenarios and applied knowledge, it provides a solid foundation for students preparing for a management career in the health and fitness industry, and it serves as an essential reference for professionals already enjoying the challenges and opportunities of club management.

Health Fitness Management 3rd Table of contents:

Part I: Human Resources

1. Recognizing the Importance of Leaders and Managers

Exploring Management and Leadership Theory

Acknowledging the Difference Between Managing and Leading

Struggling as a Manager: Pitfalls to Avoid

Succeeding as a Manager: A Strategy to Manage Talent

2. Understanding Organizational Design

Growth and Management Positions

Roles and Responsibilities

Writing Job Descriptions

For-Profit Organizations

Not-For-Profit Community Facilities

Hospital-Based Fitness Centers

Corporate-Based Fitness Organizations

3. Recruiting the Best Staff for Your Facility

Analyzing Staffing Needs

Utilizing Job Descriptions

Designing the Appropriate Recruiting Vehicle

Developing Interview Strategies

Selecting the Best Candidate for the Position

4. Training and Developing Staff

Five Steps to Creating Internal Training Programs

Outside Resources for Training and Development

Assessment of Training Costs

5. Managing Staff Performance

Role of the Manager in Staff Performance

Steps in Managing Performance

Employee Termination

6. Developing a Compensation Program

Forms of Compensation

Compensation and Management

Compensation Program Basics

Performance-Based Pay

Part II: Member Recruitment, Retention, and Profitability

7. Marketing Your Program

Developing Strategic Marketing Plans

Marketing Research

Identifying Target Markets

Defining Marketing Goals and Objectives

Planning the Company Brand and Program Brand

Social Media Marketing

Best Practices in Modern Marketing

Writing an Effective Marketing Plan

Evaluating Marketing Programs

8. Increasing Membership Sales

Fostering a Partnership Between the Reception Desk and the Membership Staff

Telephone Best Practices

Maximizing the Face-to-Face Selling Process

Corporate and Group Membership Sales

9. Focusing on Customer Service

Recognizing the Importance of Customer Service and Loyalty

Identifying Your Customer

Understanding What the Customer Wants

Training Staff for Exceptional Customer Service

Dealing With Difficult Customers

Customer Service Best Practices

Monitoring the Effects of Customer Service

10. Retaining Members Through Program Management

Membership Retention

Establishing the Purpose of Programming

Diversification of Activities

Progression of Programs

Promotion of Programs

Reliability of the Schedule

Accountability for Growth and Retention

Programming by Logical Progression

Developing a Successful Program

Recognizing the Importance of Program Directors

11. Generating Revenue Through Profit Centers

Development and Organization of Profit Centers

Five Common Profit Centers

Part III: Operations and Facility Management

12. Understanding Financial Management

Cash Versus Accrual Accounting

Financial Statements

Budgeting

Income Management

Accounts Receivable

Sales Analysis

Expense Management

Tax Considerations

13. Risk Management: Addressing Health and Safety Concerns

Creating a Safe Environment

Screening Before Activity

Administering Physical Fitness Assessments

Designing Safe Exercise Programs

Providing Safety Orientation

Supervising Members

Managing Emergencies

Risk Management Documentation

14. Maintaining Your Facility

Maintenance Activities

Four Areas of Maintenance Management

Determining Maintenance Needs

Performing a Needs Assessment

Planning the Facility Maintenance Program

Personnel

Implementing a Maintenance Program

Evaluating Facility Maintenance

Developing a Preventive Maintenance Program

15. Understanding Legal and Insurance Issues

Civil Versus Criminal Liability

Tort Law

Contracts

Employment Law

Insurance Considerations

16. Strategic Planning and Evaluation

Strategic Planning

Evaluation

Health and Fitness Evaluation Model

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