The Heart of Change 1st edition by John Kotter, Dan Cohen – Ebook PDF Instant Download/Delivery: 1422187330 , 978-1422187333
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Product details:
ISBN 10: 1422187330
ISBN 13: 978-1422187333
Author: John Kotter, Dan Cohen
Why is change so hard? Because in order to make any transformation successful, you must change more than just the structure and operations of an organizationyou need to change people’s behavior. And that is never easy.
The Heart of Change is your guide to helping people think and feel differently in order to meet your shared goals. According to bestselling author and renowned leadership expert John Kotter and coauthor Dan Cohen, this focus on connecting with people’s emotions is what will spark the behavior change and actions that lead to success. Now freshly designed, The Heart of Change is the engaging and essential complement to Kotter’s worldwide bestseller Leading Change.
Building off of Kotter’s revolutionary eight-step process, this book vividly illustrates how large-scale change can work. With real-life stories of people in organizations, the authors show how teams and individuals get motivated and activated to overcome obstacles to changeand produce spectacular results. Kotter and Cohen argue that change initiatives often fail because leaders rely too exclusively on data and analysis to get buy-in from their teams instead of creatively showing or doing something that appeals to their emotions and inspires them to spring into action. They call this the see-feel-change dynamic, and it is crucial for the success of any true organizational transformation.
Refreshingly clear and eminently practical, The Heart of Change is required reading for anyone facing the challenges inherent in leading change.
The Heart of Change 1st Table of contents:
Introduction The Heart of Change
Step 1. Increase Urgency
Step 2. Build the Guiding Team
Step 3. Get the Vision Right
Step 4. Communicate for Buy-In
Step 5. Empower Action
Step 6. Create Short-Term Wins
Step 7. Don’t Let Up
Step 8. Make Change Stick
Conclusion We See, We Feel, We Change
Story Index
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Tags: John Kotter, Dan Cohen, The Heart