Hidden Persuasion 33 Psychological Influence Techniques in Advertising 1st edition by Marc Andrews ISBN 9063695314 978-9063695316

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ISBN 10: 9063695314
ISBN 13: 978-9063695316
Author: Marc Andrews

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

The techniques range from influencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behavior and decisionmaking on an unconscious level.
All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!

Hidden Persuasion 33 Psychological Influence Techniques in Advertising 1st Table of contents:

01. Acknowledging Resistance

02. Fluency

03. Foot-in-the-Door

04. Promised Land

05. Self-Persuasion

06. Altercasting

07. Social Proof

08. Guarantees

09. Attractiveness

10. Humour

11. Scarcity

12. Fleeting Attraction

13. Decoy

14. That’s Not All

15. Mere Exposure

16. Anchoring

17. Astroturfing

18. Anthropomorphism

19. Trusthworthiness

20. Disrupt & Reframe

21. Metaphors

22. Implementation Intentions

23. Reciprocity

24. God Terms

25. Sex

26. Authority

27. Loss or Gain

28. Recency & Primacy

29. Fear Appeals

30. Doublespeak

31. Projection

32. Door-in-the-Face

33. Subliminals

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Tags: Marc Andrews, Hidden Persuasion, Influence Techniques