Hospitality Strategic Management Concepts and Cases 2nd edition by Cathy Enz – Ebook PDF Instant Download/Delivery: 0470083598, 978-0470083598
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ISBN 10: 0470083598
ISBN 13: 978-0470083598
Author: Cathy Enz
Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.
Hospitality Strategic Management Concepts and Cases 2nd Table of contents:
Preface xiii
About the Author xix
CHAPTER 1 Strategic Management 1
Introduction 3
The Origin of Strategic Management 5
The Traditional Perspective 6
The Organization as a Bundle of Resources: The Resource-Based View 9
The Organization as a Network of Stakeholders 11
The Strategic Management Process 13
Situation Analysis 16
Strategic Direction 16
Strategy Formulation 18
Strategy Implementation 19
Global Competitiveness in the Hospitality Industry 20
Variables Affecting Strategic Management 21
Strategic Thinking 21
Strategic Planning Can Drive out Strategic Thinking 22
Characteristics of Strategic Thinking 23
Motivating Managers and Employees to Think Strategically 27
Strategic Management in the Hospitality Industry 28
The Foodservice Industry—The Players. 28
The Lodging Industry—The Players 29
Key Points Summary 33
Review Questions 34
Critical Thinking and Application Questions 34
CHAPTER 2 The Environment and External Stakeholders 36
Introduction 38
Assessment of the Broad Environment 39
The Sociocultural Context 40
The Economic Context 47
The Political Context 48
The Technological Context 50
Change and Interdependence among the Broad Environmental Forces 54
Gathering Information on International Environments 56
Analysis of External Stakeholders and the Operating Environment 58
Porter’s Five Forces, Economic Power, and Industry Characteristics 59
External Stakeholders, Formal Power, and Political Influence 69
Managing the Operating Environment 70
Economic Actions 71
Political Strategies 72
Partnering with External Stakeholders 74
Key Points Summary 76
Review Questions 78
Critical Thinking and Application Questions 78
CHAPTER 3 Strategic Direction 80
Introduction 83
Creating a Strategic Direction 83
Key Influences on Direction 86
Mission Statements 89
Organizational Vision 94
Organizational Values 95
Social Responsibility 99
Enterprise Strategy 102
Ethical Frames of Reference 105
Codes of Ethics 108
Ethics in Global Environments 110
Key Points Summary 111
Review Questions 112
Critical Thinking and Application Questions 113
CHAPTER 4 Organizational Resources and Competitive Advantage 114
Introduction 116
Internal Analysis and Competitive Advantage 117
Sustainable Competitive Advantage 117
Value-Adding Activities 120
The Value Chains of Winemakers 120
Value-Chain Activities 121
The Tourism Value Chain 124
Tangible and Intangible Resources 125
Resources and Capabilities 126
Financial Resources. 127
Financial Ratios 128
Physical Resources 130
Architectural and Sustainable Design 131
Human-Based Resources 134
Strategic Leadership 134
Ownership and Management 140
Employees 143
Structure and Culture 144
Knowledge-Based Resources 148
Internal Knowledge Creation and Organizational Learning 150
Knowledge Creation 150
Knowledge Creation and Interorganizational Relationships 152
General Organizational Resources 155
Patents, Copyrights, Trademarks, and Servicemarks 155
Brands and Organizational Reputation 156
Superior Relationships with Stakeholders 159
Key Points Summary 160
Review Questions 162
Critical Thinking and Application Questions 162
CHAPTER 5 Strategy Formulation at the Business-Unit Level 164
Introduction 167
Generic Business Strategies 167
Cost Leadership 172
Differentiation 179
Best Value 185
Focus 188
Competitive Dynamics 189
Strategies That Reflect Competitive Dynamics 191
Resources, Industry Structure, and Firm Actions 197
Strategic Group Mapping 199
Developing a Strategic Group Map 200
Key Points Summary 201
Review Questions 202
Critical Thinking and Application Questions 203
CHAPTER 6 Corporate-Level Strategy and Restructuring. 205
Introduction 207
Concentration Strategies 210
Advantages and Disadvantages of a Concentration Strategy 211
Vertical Integration Strategies 214
Advantages and Disadvantages of a Vertical Integration Strategy 216
Vertical Integration and Transaction Costs 217
Substitutes for Full Vertical Integration 219
Diversification Strategies 220
Related Diversification 220
The Creation of Synergy 222
Unrelated Diversification 226
Mergers and Acquisitions 229
Consolidation 230
Merger Performance 232
Successful and Unsuccessful Mergers and Acquisitions 234
Strategic Restructuring 236
Turnaround Strategies and Downsizing 237
Refocusing Corporate Assets 239
Chapter 11 Reorganization 240
Leveraged Buyouts 242
Changes to Organizational Design 243
Portfolio Management 244
The Boston Consulting Group (BCG) Matrix 245
Destination Portfolio Analysis 247
Key Points Summary 247
Review Questions 249
Critical Thinking and Application Questions 250
CHAPTER 7 Strategy Implementation through Interorganizational Relationships and Management of Functional Resources 252
Introduction 254
Interorganizational Relationships and the Tourism Cluster 255
Advantages and Disadvantages of Interorganizational Relationships 256
Stakeholder Management and the Selection of Partners 262
Buffering versus Partnering 267
Effective Stakeholder Management 268
Managing Partnerships. 287
Functional-Level Resource Management 289
Marketing Strategy 291
Human Resources Strategy 295
Operations Strategy 295
Key Points Summary 296
Review Questions 297
Critical Thinking and Application Questions 298
CHAPTER 8 Strategy Implementation through Organizational Design and Control 299
Introduction 302
Organizational Structures 302
Simple Management Structures 305
Business-Level versus Corporate-Level Structures 307
Types of Business-Level Structures 309
Corporate-Level Structures 318
The Lateral Organization 325
Simple Coordinating Mechanisms 326
Formal Integrators 327
Organizational Control 327
Strategic versus Financial Controls 329
Feedback-Control Systems 331
Feedforward Control 339
Other Types of Controls 344
Crisis Prevention and Management 346
Key Points Summary 351
Review Questions 353
Critical Thinking and Application Questions 354
CHAPTER 9 Strategies for Entrepreneurship and Innovation 356
Introduction 359
Entrepreneurial Start-ups 359
The Entrepreneur 360
Entrepreneurial Tasks 361
Franchising 376
Causes of Failure 377
Innovation and Corporate Entrepreneurship 380
Fostering Innovation in Established Firms 382
The Internet and E-commerce 389
Key Points Summary 393
Review Questions 395
Critical Thinking and Application Questions 396
CHAPTER 10 Global Strategic Management and the Future 397
Introduction 399
Global Strategies 402
Multidomestic, Global, and Transnational Strategies 402
Market Entry Tactics 405
International Alliances and Business-Format Franchising 408
International Market Selection 411
Institutional Differences 416
National Advantages 417
Global Stakeholders 419
Stakeholder Management in Foreign Environments 420
Strategic Management in Hospitality Firms in the Future 424
Key Points Summary 425
Review Questions 427
Critical Thinking and Application Questions 428
CASES 429
Case Study Matrix 430
Case Note: Learning through Case Analysis 433
Case 1: The Fun Ship Experience at Carnival Cruise Lines 442
Case 2: Building Capabilities at the Westward Hilton 453
Case 3: InterContinental Hotel Group’s Entry into China 482
Case 4: The Summer of 2006 Union Negotiations: Unite Here’s Strategy 504
Case 5: Banyan Tree: Sustainability of a Brand during Rapid Global Expansion 514
Case 6: Starwood Hotels and Resorts Brings Aloft to India 552
Case 7: The Commoditization of Starbucks 564
Case 8: The Movement of Travel Services Online: Intermediaries and Branded Distribution 582
Notes 595
Glossary 645
Index 657
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