How Google Works 1st edition by Eric Schmidt, Jonathan Rosenberg ISBN 1455582334 9781455582334

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ISBN 10: 1455582334
ISBN 13: 9781455582334
Author: Eric Schmidt, Jonathan Rosenberg

In this insider’s look into the world’s biggest tech company, former CEO and SVP of Google share how they helped engineer a new strategy and philosophy to help them thrive—a perfect book for seasoned business employees and the tech curious. Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted “smart creatives.” Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history, many of which are shared here for the first time. In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that.

How Google Works 1st Table of contents:

1. Introduction—Lessons Learned from the Front Row
2. “Just go talk to the engineers”
3. The Finland plan
4. When astonishing isn’t
5. Speed
6. The “smart creative”
7. A fun project for the two of us
8. Pyramids unbuilt
9. Culture—Believe Your Own Slogans
10. Keep them crowded
11. Work, eat, and live together
12. Your parents were wrong—messiness is a virtue
13. Don’t listen to the HiPPOs
14. The rule of seven
15. Every tub (not) on its own bottom
16. Do all reorgs in a day
17. The Bezos two-pizza rule
18. Organize the company around the people whose impact is the highest
19. Exile knaves but fight for divas
20. Overworked in a good way
21. Establish a culture of Yes
22. fun, not Fun
23. You must wear something
24. Ah’cha’rye
25. Don’t be evil
26. Strategy—Your Plan Is Wrong
27. Bet on technical insights, not market research
28. A period of combinatorial innovation
29. Don’t look for faster horses
30. Optimize for growth
31. Coase and the nature of the firm
32. Specialize
33. Default to open, not closed
34. Default to open, except when…
35. Don’t follow competition
36. Eric’s Notes for a Strategy Meeting
37. Talent—Hiring Is the Most Important Thing You Do
38. The herd effect
39. Passionate people don’t use the word
40. Hire learning animals
41. The LAX test
42. Insight that can’t be taught
43. Expand the aperture
44. Everyone knows someone great
45. Interviewing is the most important skill
46. Schedule interviews for thirty minutes
47. Have an opinion
48. Friends don’t let friends hire (or promote) friends
49. Urgency of the role isn’t sufficiently important to compromise quality in hiring
50. Disproportionate rewards
51. Trade the M&Ms, keep the raisins
52. If you love them, let them go (but only after taking these steps)
53. Firing sucks
54. Google’s Hiring Dos and Don’ts
55. Career—Choose the F-16
56. Treat your career like you are surfing
57. Always listen for those who get technology
58. Plan your career
59. Statistics is the new plastics
60. Read
61. Know your elevator pitch
62. Go abroad
63. Combine passion with contribution
64. Decisions—The True Meaning of Consensus
65. Decide with data
66. Beware the bobblehead yes
67. Know when to ring the bell
68. Make fewer decisions
69. Meet every day
70. “You’re both right”
71. Every meeting needs an owner
72. Horseback law
73. Spend 80 percent of your time on 80 percent of your revenue
74. Have a succession plan
75. The World’s Best Athletes Need Coaches, and You Don’t?
76. Communications—Be a Damn Good Router
77. Default to open
78. Know the details
79. It must be safe to tell the truth
80. Start the conversation
81. Repetition doesn’t spoil the prayer
82. How was London?
83. Review yourself
84. Email wisdom
85. Have a playbook
86. Relationships, not hierarchy
87. Innovation—Create the Primordial Ooze
88. What is innovation?
89. Understand your context
90. The CEO needs to be the CIO
91. Focus on the user…
92. Think big
93. Set (almost) unattainable goals
94. 70/20/10
95. 20 percent time
96. Jonathan’s Favorite 20 Percent Project
97. Ideas come from anywhere
98. Ship and iterate
99. Fail well
100. It’s not about money
101. Conclusion—Imagine the Unimaginable
102. From Downton Abbey to Diapers.com
103. Who succeeds and who fails in a world of platforms?
104. The emergence of the social web (and a start-up called Facebook)
105. Ask the hardest questions
106. The role of government
107. Big problems are information problems
108. The future’s so bright…
109. The next smart creative
110. Acknowledgments
111. Discover More
112. A Note About the Authors
113. Also by Eric Schmidt
114. Glossary
115. Copyright

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Tags: Eric Schmidt, Jonathan Rosenberg, How Google Works