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Hybridity or the Cultural Logic of Globalization

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Hybridity or the Cultural Logic of Globalization Marwan M. Kraidy 1592131441 978-1592131440

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Product details:

  • ISBN 10: 1592131441
  • ISBN 13: 978-1592131440
  • Author: Marwan M. Kraidy
Analyses the ways hybridity has been used, from the first century AD to today, offering an enlightening look at cultural mixture.

Table contents:

Part 1. Cultural Hybridity and International Communication

Part 2. Scenarios of Global Culture

Part 3. The Trails and Tales of Hybridity

Part 4. Corporate Transculturalism

Part 5. The Cultural and Political Economies of Hybrid Media Texts

Part 6. Structure, Reception, and Identity: On Arab-Western Dialogism

Part 7. Hybridity without Guarantees: Toward Critical Transculturalism

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