Information Rules A Strategic Guide to the Network Economy 1st editon by Carl Shapiro, Hal Varian 9781422154625 1422154629

Information Rules A Strategic Guide to the Network Economy 1st editon by Carl Shapiro, Hal Varian – Ebook PDF Instant Download/Delivery: 9781422154625, 1422154629

Full dowload Information Rules A Strategic Guide to the Network Economy 1st editon after payment

Product details:

• ISBN 10:1422154629 

• ISBN 13:9781422154625

• Author:Carl Shapiro, Hal Varian 

 Information Rules
A Strategic Guide to the Network Economy
In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.

Information Rules A Strategic Guide to the Network Economy 1st  of contents:

1: The Information Economy
2: Pricing Information
3: Versioning Information
4: Rights Management
5: Recognizing Lock-In
6: Managing Lock-In
7: Networks and Positive Feedback
8: Cooperation and Compatibility
9: Waging a Standards War
10: Information Policy 

People also search for Information Rules A Strategic Guide to the Network Economy 1st:

information rules
    
sfc information rules
    
right to information rules 2012
    
right to information rules
    
freedom of information rules