Instruction Manual for Essentials of Marketing Research A Hands On Orientation 1st edition by Naresh Malhotra ISBN 1292060166 978-1292060163

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Product details:

ISBN 10: 1292060166
ISBN 13: 978-1292060163
Author: Naresh Malhotra 

For courses in Marketing Research at two- and four-year colleges and universities

An engaging, do-it-yourself approach to marketing research

Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.

Essentials of Marketing Research A Hands On Orientation 1st Table of contents:

Chapter1 : Introduction

Chapter 2: Content

Chapter 3: Conclusion 

Chapter 4: Appendices

Chapter 5: Glossary

Chapter 6: References 

Chapter 7: Index

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Tags: Naresh Malhotra, Marketing Research, Hands On