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Instruction Manual for M Business Communication 3rd Edition by Kathryn Rentz ISBN 0073403229 9780073403229

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Product details:

ISBN 10: 0073403229
ISBN 13: 9780073403229
Author: Kathryn Rentz

M: Business Communication has become the most technologically current and pedagogically effective product on the market, and is written by the authors of Lesikar’s Business Communication: Making Connections in a Digital World.

Its focus on the essentials required of today’s digital workplace makes it easy for instructors to cover all the materials presented within the semester, and its student-centered design and study resources ensure success.

Paired with Connect Business Communication; M: Business Communication contains the tools needed to navigate through the fast-paced and ever-changing field effectively and efficiently.

M Business Communication 3rd Table of contents:

PART ONE: Understanding Business Communication

Chapter 1: Communicating in the Workplace

  • The Role of Communication in Business

  • The Importance of Communication Skills

  • Why Business Depends upon Communication

  • Current Challenges for Business Communicators

  • Main Categories of Business Communication

  • Communication Networks of the Organization

  • Variation in Communication Activity by Business

  • The Business Communication Process

  • Business Communication as Problem Solving

  • A Model of Business Communication

  • Business Communication: The Bottom Line

  • Workplace Scenario: Demonstrating Your Value on a High-Profile Team

  • Communication Matters:

    • This Just In: What You Can Do Is Even More Important than What You Know

    • Why Companies Promote Workplace Diversity

    • What’s the Dominant Metaphor in Your Workplace?

    • Channel Choice Affects Message Success

Chapter 2: Understanding the Writing Process and the Main Forms of Business Messages

  • The Importance of Skillful Writing

  • The Process of Writing

    • Planning the Message

    • Drafting

    • Revising

  • Letters

    • Letters Defined

    • Letter Form

    • Letter Formality

  • Memorandums (Memos)

    • Memorandums Defined

    • Memorandum Form

    • Memorandum Formality

  • Email

    • Email Defined

    • Email Form

    • Email Formality

  • Newer Media in Business Writing

    • Text Messaging

    • Instant Messaging

    • Social Media

  • Print Versus Online Documents

    • Comparing Print and Online Text

    • Organizing Content

    • Presenting the Content

    • Making Your Web Writing Accessible

  • Workplace Scenario: The Nature of Business Messages

  • Communication Matters:

    • Do I Need to Write It?

    • Instant Messaging Etiquette in the Workplace

    • What Can You Do in 650 Hours Per Year?

  • From the Tech Desk: Using Good Email Etiquette Helps Writers Achieve Their Goals

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Tags: Kathryn Rentz, Business Communication