Instruction Manual for Marketing for Hospitality and Tourism 7th Edition by Philip Kotler – Ebook PDF Instant Download/Delivery: 1292156155, 978-1292156156
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Product details:
ISBN 10: 1292156155
ISBN 13: 978-1292156156
Author: Philip Kotler
The *7th Edition of Marketing for Hospitality and Tourism by Philip Kotler, John T. Bowen, James C. Makens, and Seyhmus Baloglu, published by Pearson in 2017, is a comprehensive resource tailored for courses in hospitality marketing, tourism marketing, restaurant marketing, or hotel marketing. This edition adopts an integrative approach, offering a highly visual, four-color presentation that examines hospitality marketing from a team perspective, highlighting the role of each department within the marketing framework.
The book includes updated content reflecting current industry trends, such as the impact of social media and destination tourism. It features authentic industry cases and hands-on application activities to bridge theoretical concepts with real-world practices. The seventh edition is designed to provide students and professionals with a solid foundation in hospitality and tourism marketing, equipping them with the knowledge to navigate and succeed in the dynamic global market.
For more detailed information, you can refer to the table of contents available at Texas A&M University Libraries
Marketing for Hospitality and Tourism 7th Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: Philip Kotler, Hospitality and Tourism, Marketing