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Instruction Manual for Principles of Marketing 9th Edition by Philip Kotler, Gary Armstrong, Peggy Cunningham, Valerie Trifts ISBN 0133257835 9780133257830

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Instruction Manual for Principles of Marketing 9th Edition by Philip Kotler, Gary Armstrong, Peggy Cunningham, Valerie Trifts – Ebook PDF Instant Download/Delivery: 0133257835, 9780133257830
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Product details:

ISBN 10: 0133257835
ISBN 13: 9780133257830
Author: Philip Kotler, Gary Armstrong, Peggy Cunningham, Valerie Trifts

Principles of Marketing has been recognized as the gold standard of Marketing texts due to it’s accessibility and breadth anchored by solid academic grounding, while continuing to be engaging and relevant. The ninth Canadian edition of Principles of Marketing has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and relationships.

Principles of Marketing 9th Table of contents:

Chapter1 : Introduction

Chapter 2: Content

Chapter 3: Conclusion 

Chapter 4: Appendices

Chapter 5: Glossary

Chapter 6: References 

Chapter 7: Index

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Philip Kotler,Gary Armstrong,Peggy Cunningham,Valerie Trifts,Principles of Marketing