Instruction Manual for Social Media Marketing A Strategic Approach 2nd Edition by Melissa Barker, Donald Barker, Nicholas Bormann, Debra Zahay ISBN 1305502752 9781305502758

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ISBN 10: 1305502752
ISBN 13: 9781305502758
Author: Melissa Barker, Donald Barker, Nicholas Bormann, Debra Zahay

Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today’s best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.

Instruction Manual for Social Media Marketing A Strategic Approach 2nd Table of contents:

I. An Overview of Social Media

1. The Scale and Scope of Social Media

2. Shifting Influences and the Decline of Push Marketing

3. Point of View from Control to Engagement

II. A Strategic Process for Social Media

4. A Foundation for Social Media Strategy

5. Customer Experience and Customer Engagement

6. Cross-Discipline Integration through Social Media

III. Choose Social Options for Target, Message, and Idea

7. Social Networks and Messaging

8. Microblogging and Blogs

9. Media Sharing and Ratings and Reviews

10. Social Bookmarking and Social Knowledge

IV. Integrating Social Media across Organizations

11. Social Media Insights and Crowdsourcing

12. Social Care and Social Selling

V. Pulling It All Together

13. Social Media Marketing Plan

14. Social Media Law, Ethics, and Etiquette

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