Instruction Manual for Economics of Managerial Decisions The Pearson Series in Economics 1st Edition by Roger Blair, Mark Rush ISBN 0134166167 978-0134166162

Instruction Manual for Economics of Managerial Decisions The Pearson Series in Economics 1st Edition by Roger Blair, Mark Rush – Ebook PDF Instant Download/Delivery:0134166167, 978-0134166162
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Product details: 

ISBN 10: 0134166167

ISBN 13: 978-0134166162

Author: Roger Blair, Mark Rush

NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. For Student Value Editions that include MyLab™ or Mastering™, several versions may exist for each title — including customized versions for individual schools — and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab or Mastering platforms.

For courses in managerial economics.

Teaching students managerial economics through real examples, real businesses, with real-life situations

The Economics of Managerial Decisions, 1st Edition teaches students how to make business decisions by blending the qualitative and quantitative aspects of the course. Using examples from different sectors of the economy, the authors present real examples, such as Pizza Hut, to teach the concepts of production and cost, and KV Pharmaceuticals, to talk about monopoly — helping students see how theory is applied in different contexts. Students learn these skills and then master them using Auto-Graded Excel Projects and Decision-Making Mini-Sims within the accompanying MyLab™, to ensure they not only understand, but can also apply, the economics of making a managerial decision.

Also available with MyLab Economics

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted authors’ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

NOTE: You are purchasing a standalone product; MyLab™ Economics does not come packaged with this content. Students, if interested in purchasing this title with MyLab Economics, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

Table of contents: 

PART I: ECONOMIC FOUNDATIONS

1. Managerial Economics and Decision Making

2. Demand and Supply

3. Measuring and Using Demand

PART II: MARKET STRUCTURES AND MANAGERIAL DECISIONS

4. Production and Costs

5. Perfect Competition

6. Monopoly and Monopolistic Competition

7. Cartels and Oligopoly

8. Game Theory and Oligopoly

9. A Manager’s Guide to Antitrust Policy

PART III: MANAGERIAL DECISIONS

10. Advanced Pricing Decisions

11. Decisions About Vertical Integration and Distribution

12. Decisions About Production, Products, and Location

13. Marketing Decisions: Advertising and Promotion

14. Business Decisions Under Uncertainty

15. Managerial Decisions About Information

16. Using Present Value to Make Multi-Period Managerial Decisions

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Tags:

Roger Blair,Mark Rush,Economics,Managerial Decisions,Series