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Integrated Marketing Communication Creating Spaces for Engagement

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Integrated Marketing Communication Creating Spaces for Engagement by Jeanne M. Persuit, Christina L. McDowell Marinchak 9781498540032 1498540031

SKU: EB_75408 Categories: , Tags: , , , , ,

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Product details:

  • ISBN 10: 1498540031
  • ISBN 13: 9781498540032 
  • Author: Jeanne M. Persuit, Christina L. McDowell Marinchak
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication.

Table contents:

  1. Engaged Communicative Consumption
  2. Integrated Marketing Communication and Customer Engagement
  3. Integrated Marketing Communication and Event Planning
  4. Integrated Marketing Communications and Goods as Toys
  5. Integrated Marketing Communication and Public Relations
  6. Integrated Marketing Communication and Social Media
  7. Integrated Marketing Communication and Public Health Campaigns
  8. Integrated Marketing Communication and Crisis Communication
  9. Integrated Marketing Communication and Demarketing
  10. IMC in a Networked Society

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