Integrated Marketing Communications 5th edition by William Chitty, Edwina Luck, Nigel Barker, Anne Marie Sassenberg, Terence Shimp, Craig Andrews ISBN 0170386511‎ 978-0170386517

Integrated Marketing Communications 5th edition by William Chitty, Edwina Luck, Nigel Barker, Anne Marie Sassenberg, Terence Shimp, Craig Andrews  – Ebook PDF Instant Download/Delivery: 0170386511‎, 978-0170386517
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Product details:

ISBN 10: 0170386511
ISBN 13:‎ 978-0170386517
Author:  William Chitty, Edwina Luck, Nigel Barker, Anne Marie Sassenberg, Terence Shimp, Craig Andrews 

Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand’s marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer’s and marketer’s perspective. With a new chapter on digital and social marketing addressing the development of interactive media in IMC and new IMC profiles featuring Australian marketer’s, along with a wide range of local and global examples including: Spotify, Pandora, Snapchat, Palace Cinemas, Woolworths, KFC, Old Spice, Telstra, Colgate and QANTAS, this text has never been so relevant for students studying IMC today. Unique to the text, is a series of new student and instructor IMC videos showing students how key objectives in IMC theory are applied by real businesses.

Integrated Marketing Communications 5th Table of contents:

Chapter1 : Introduction

Chapter 2: Content

Chapter 3: Conclusion 

Chapter 4: Appendices

Chapter 5: Glossary

Chapter 6: References 

Chapter 7: Index

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Tags: William Chitty, Edwina Luck, Nigel Barker, Anne Marie Sassenberg, Terence Shimp, Craig Andrews, Integrated Marketing