Integrated Marketing Communications 6th Edition by Edwina Luck, Nigel Barker, Ann Marie Sassenberg, Bill Chitty, Terence Shimp, Craig Andrews ISBN 0170443000 978-0170443005
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Integrated Marketing Communications 6th Edition by Edwina Luck, Nigel Barker, Ann Marie Sassenberg, Bill Chitty, Terence Shimp, Craig Andrews – Ebook PDF Instant Download/Delivery: 0170443000, 978-0170443005
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Product details:
ISBN 10: 0170443000
ISBN 13: 978-0170443005
Author: Edwina Luck, Nigel Barker, Ann Marie Sassenberg, Bill Chitty, Terence Shimp, Craig Andrews
Integrated Marketing Communications 6th edition explores how to coordinate all of a brand’s marketing communications elements to effectively engage a target market. It also emphasises digital and interactive marketing, which are crucial components to a successful IMC campaign today. You’ll learn how organisations use IMC to achieve a competitive advantage and meet their marketing objectives, and examine marketing communications from both a consumer’s and marketer’s perspective.
Integrated Marketing Communications 6th Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: Edwina Luck, Nigel Barker, Ann Marie Sassenberg, Bill Chitty, Terence Shimp, Craig Andrews, Integrated Marketing