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International Cases in the Business of Sport 2nd Edited By Simon Chadwick, Dave Arthur, John Beech ISBN 1138802452 9781138802452

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ISBN 10: 1138802452
ISBN 13: 9781138802452
Author: Simon Chadwick, Dave Arthur, John Beech

Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now in a fully revised and updated second edition, International Cases in the Business of Sport presents an unparalleled range of cutting-edge case studies that show how contemporary sport business is done and provides insight into commercial management practice.

Written by a team of international experts, these case studies cover organisations and events as diverse as the NBA, the Americas Cup, the Tour de France, the PGA tour, FC Barcelona and the Australian Open tennis. They explore key contemporary themes in sport business and management, such as broadcast rights, social media, strategic development, ownership models, mega-events, sports retailing, globalisation, corruption and financial problems. Each case study also includes discussion questions, recommended reading and links to useful web resources.

International Cases in the Business of Sport is an essential companion to any sport business or sport management course, and fascinating reading for any sport business professional looking to deepen their understanding of contemporary management.

International Cases in the Business of Sport 2nd Table of contents:

Introduction

References

Case 1: Bringing the National Football League’s Super Bowl to the Big Stage – Marketing and Business Aspects of Super Bowl XLVII

  • Learning Outcomes

  • Overview of the Case

  • Case Study

  • Questions

  • Conclusions

  • Recommended Reading

  • References

  • Recommended Websites

Case 2: Rivalry in the German Bundesliga – Opportunities and Threats in Marketing Football

  • Learning Outcomes

  • Overview of the Case

  • Case Study

  • The Concept of Rivalry

  • Rivalry in the German Bundesliga

  • Case Diagnosis

  • Opportunities for Marketing Football

  • Threats Affecting the Marketing of Football

  • Questions

  • Conclusions

  • Recommended Reading

  • References

  • Recommended Websites

Case 3: If the Quenelle Is Racist, Then ‘All Priests Are Paedophiles’ and Pineapples Will Be Banned

  • Learning Outcomes

  • Overview of the Case

  • Case Study

  • Questions

  • Conclusions

  • Recommended Reading

  • Note

  • Bibliography and Recommended Websites

Case 4: The Sochi Winter Olympic Games – Sports Tourism and Events Management Potential for the Russian Federation

  • Learning Outcomes

  • Overview of the Case

  • Case Study

  • Questions

  • Conclusions

  • Recommended Reading

  • References

  • Recommended Websites

Case 5: Super League Magic Weekend – Using Events to Engage Rugby League Fans

  • Learning Outcomes

  • Overview of the Case

  • Case Study

  • Magic Weekend Ticket Pricing

  • The Fan Experience

  • Changing Priorities

  • Questions

  • Conclusions

  • Recommended Reading

  • Bibliography

  • Recommended Websites

Case 6: Paris Saint-Germain – A New Brand to Dream Even Bigger

  • Learning Outcomes

  • Overview of the Case

  • Case Study

  • Questions

  • Conclusions

  • Recommended Reading

  • Bibliography

  • Recommended Websites

Case 7: “CELEBRIFICATION” – A Case Study of Lolo Jones

  • Learning Outcomes

  • Overview of the Case

  • Case Study

  • Questions

  • Conclusions

  • Recommended Reading

  • Bibliography

  • Recommended Websites

Case 8: End of the Road – Why the Istanbul F1 Grand Prix Came to a Screeching Halt

  • Learning Outcomes

  • Overview of the Case

  • Case Study

    • Complexity Theory

    • Early Plans

    • Construction Phase

    • Early Races

    • The End of Formula One in Istanbul

  • Questions

  • Conclusions

  • Recommended Reading

  • Bibliography

  • Recommended Websites

Case 9: How a Small-Town Ice Hockey Club Became a European Trophy Winner – Jyväskylä Ice Hockey Club

  • Learning Outcomes

  • Overview of the Case

  • Case Study

    • Introduction

    • The Entrepreneurial Path

    • Growth Enterprise

  • Questions

  • Conclusions

  • Recommended Reading

  • Bibliography

  • Recommended Websites

Case 10: The Strategic Repositioning of Olympique Lyonnais – Towards a New Business Model

  • Learning Outcomes

  • Overview of the Case

  • Case Study

  • Questions

  • Conclusions

  • Recommended Reading

  • Bibliography

  • Recommended Websites

Case 11: Social Media and Media Management

  • Learning Outcomes

  • Overview of the Case

  • Case Study

  • Questions

  • Conclusions

  • Bibliography

Case 12: The Death of Colonel Reb

  • Learning Outcomes

  • Overview of the Case

  • Case Study

  • Questions

  • Conclusions

  • Recommended Reading

  • References

  • Recommended Websites

Case 13: Any Publicity is Good Publicity? Nike’s Controversial Campaigns

  • Learning Outcomes

  • Overview of the Case

  • Case Study

  • Questions

  • Conclusions

  • Recommended Reading

  • Bibliography and Recommended Websites

Case 14: Strategic Repositioning of CONCACAF – Rebuilding Trust in the Beautiful Game

  • Learning Outcomes

  • Overview of the Case

  • Acknowledgements

  • Case Study

    • CONCACAF

    • New Mission and Agenda

    • Gold Cup and Champions League

  • Questions

  • Conclusions

  • Recommended Reading

  • Bibliography

  • Recommended Websites

Case 15: The Canadian Sport Delivery System – Challenges in Recreational Sport

  • Learning Outcomes

  • Overview of the Case

  • Case Study

    • Resources

    • Communication

    • Missed Opportunities

  • Questions

  • Conclusions

  • Recommended Reading

  • Bibliography

  • Recommended Websites

Case 16: Selling the Rights to Broadcast Football in Europe – The Ongoing Controversy

  • Learning Outcomes

  • Overview of the Case

  • Case Study

    • Broadcast Approaches

    • Arguments For and Against Collective Sales

    • Impact on Match Quality and Competition

  • Questions

  • Conclusions

  • Recommended Reading

  • References

  • Recommended Websites

Case 17: Sport Sponsorship and Global Brands – American Express & Brighton FC

  • Overview of the Case

  • Case Study

    • Social Inclusion

    • Disability and Education

  • Questions

  • Conclusions

  • Recommended Reading

  • Note

  • Bibliography

  • Recommended Websites

Case 18: International Motorsport in the Caribbean – Event Impacts

  • Learning Outcomes

  • Overview of the Case

  • Case Study

  • Questions

  • Conclusions

  • Recommended Reading

  • Note

  • Bibliography

  • Recommended Websites

Case 19: MK Dons FC and AFC Wimbledon – Moving the Goalposts

  • Learning Outcomes

  • Overview of the Case

  • Case Study

    • History of Wimbledon FC

    • Rise of AFC Wimbledon

    • Formation of MK Dons

  • Questions

  • Conclusions

  • Recommended Reading

  • Bibliography

  • Recommended Websites

Case 20: How to Lose Fans in Four Years – The Lokomotiv Moscow Story

  • Learning Outcomes

  • Overview of the Case

  • Case Study

    • Historical Background

    • Changes and Decline

  • Questions

  • Conclusions

  • Addenda (1–3: Game Attendance Data)

  • Recommended Reading

  • Notes

  • Recommended Websites

Case 21: When Sponsorship Turns Sour in Elite Sport

  • Learning Outcomes

  • Overview of the Case

  • Case Study

  • Questions

  • Conclusions

  • Recommended Reading

  • Bibliography

  • Recommended Websites

Case 22: Water Resource Strategies in Sport Facilities

  • Learning Outcomes

  • Overview of the Case

  • Case Study

    • Canadian Water Issues and Legislation

    • Strategies for Water Use at Sport Facilities

    • Tools and Guidelines (CSA Z2010-10, SSET, Environmental Measures)

  • Your Task: Design a Water Policy

  • Questions

  • Conclusions

  • Recommended Reading

  • Bibliography

  • Recommended Websites

Case 23: The Football World Cup 2014 – Sponsorship and Ambush Marketing

  • Learning Outcomes

  • Overview of the Case

  • Case Study

  • Questions

  • Conclusions

  • Recommended Reading

  • Bibliography

  • Recommended Websites

Case 24: A Tale of Two 9s – The Business of Golf

  • Learning Outcomes

  • Overview of the Case

  • Case Study

    • Amateur vs. Professional Golf

    • Innovation and Pricing

    • Odyssey vs. Newpatch Clubs

  • Questions

  • Conclusions

  • Recommended Reading

  • Bibliography

Case 25: PyeongChang 2018 – Olympic Marketing and Strategy

  • Learning Outcomes

  • Overview of the Case

  • Case Study

    • Olympic Marketing Model

    • POCOG Vision & Strategy

    • Korea in Sport

  • Questions

  • Conclusions

  • Discussion Guidelines

  • Note

  • Bibliography

  • Web Resources

Case 26: The National Football League in London

  • Learning Outcomes

  • Overview of the Case

  • Case Study

    • NFL Background and Expansion to Europe

    • The Jacksonville Jaguars

  • Questions

  • Conclusions

  • Recommended Reading

  • Bibliography

  • Recommended Websites

  • Video Links

Case 27: “We Don’t Do Walking Away”

  • Learning Outcomes

  • Overview of the Case

  • Case Study

  • Questions

  • Conclusions

  • Recommended Reading

  • Note

  • Bibliography

  • Recommended Websites

Case 28: Red Bull in Energy Drinks and Football

  • Learning Outcomes

  • Overview of the Case

  • Case Study

    • Brand Expansion into Football

    • Marketing, Symbolism, Strategy

    • Corporate Governance

  • Questions

  • Conclusions

  • Recommended Reading

  • Bibliography

  • Recommended Websites

Case 29: Professional Football in Singapore – Sinking or Successful?

  • Learning Outcomes

  • Overview of the Case

  • Case Study

    • S-League and Governance

  • Questions

  • Conclusions

  • Notes

  • Recommended Reading

  • Bibliography

Index

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Tags: Simon Chadwick, Dave Arthur, John Beech, International Cases, the Business