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International Cases in Tourism Management 1st edition by Susan, John 1138144495 9781138144491

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Product details:

ISBN 10: 1138144495
ISBN 13: 9781138144491
Author: Susan, John
International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

Table of contents:

Part 1 Introduction

Chapter 1 The Role of Case Studies in Learning

Chapter 2 Key Issues in International Tourism Management

Chapter 3 Introduction to the Case Studies

Part 2 The Case Studies

Section 1 Tourism Organizations

Case study 1 British Airways

Case study 2 The ‘Lonely Planet’ Phenomenon

Case study 3 MyTravel Group plc

Case study 4 Pacific Asia Travel Association

Case study 5 Tourism Concern

Case study 6 Touristik Union International and Its Environmental Policies

Section 2 Tourism Destinations

Case study 7 Tourism in Asia-Pacific

Case study 8 Dubai

Case study 9 The Role of Visitor Attractions in Dublin, Ireland

Case study 10 Adventure Tourism in Iceland

Case study 11 Las Vegas, USA: Portrait of a Market Leader

Case study 12 Tourism in Russia

Section 3 Sectors of the Tourism Industry

Case study 13 Boutique Hotels

Case study 14 Budget Airlines in the UK

Case study 15 The UK Cruise Market

Case study 16 Online Retail Travel – Expedia

Case study 17 The Brochures of Tour Operators

Case study 18 Wildlife Tourism in Southern Africa

Case study 19 Hong Kong Disneyland

Case study 20 The Guggenheim Museum, Bilbao, Spain

Section 4 Issues in Tourism

Case study 21 Airline Frequent Flyer Programmes

Case study 22 All-Inclusive Resorts

Case study 23 Clubbing and Party Tourism in the Mediterranean

Case study 24 Corporate Social Responsibility in Tourism

Case study 25 Ecotourism – Belize

Case study 26 Tourism Education and Training

Case study 27 Employment in Tourism

Case study 28 International Hotels Environmental Initiative

Case study 29 Researching Tourist Satisfaction

Case study 30 Sex Tourism

Case study 31 Timeshare Development

Case study 32 Tourism and Travellers with Disabilities

Case study 33 Tourism and the Purchase of Property in Foreign Countries

Case study 34 Tourism and Rural Development

Case study 35 Tourism and Terrorism

Case study 36 Vacation Costs, Different Destinations, and Independent Travellers

Section 5 The Future of Tourism

Case study 37 Hotel Bourazani, Greece – An Entrepreneur’s Contribution to Sustainable Tourism

Case study 38 Tomorrow’s Tourists – ‘Kate’

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