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International Marketing 15th edition by Philip Cateora, Mary Gilly, John Graham ISBN 007352994X 978-0073529943

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International Marketing 15th edition by Philip Cateora, Mary Gilly, John Graham – Ebook PDF Instant Download/Delivery: 007352994X , 978-0073529943
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Product details:

ISBN 10: 007352994X
ISBN 13: 978-0073529943
Author: Philip Cateora, Mary Gilly, John Graham

Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

International Marketing 15th Table of contents:

Chapter1 : Introduction

Chapter 2: Content

Chapter 3: Conclusion 

Chapter 4: Appendices

Chapter 5: Glossary

Chapter 6: References 

Chapter 7: Index

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Tags: Philip Cateora, Mary Gilly, John Graham, International Marketing