International Marketing 2nd Edition by Daniel Baack, Barbara Czarnecka, Donald Baack ISBN 1506389228 9781506389226

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Product details:

ISBN 10: 1506389228
ISBN 13: 978-1506389226
Author: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack
International Marketing 2nd Edition: Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context.

The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion.

The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns.

New to the second edition:

• More global focus through new examples, case studies and the experience brought by new co-author, Barbara Czarnecka
• Brand new chapter on Culture & Cross-Cultural Marketing, including political unrest and the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countries
• New coverage of digital advances and social media marketing
• Updated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), and Netnography
• Additional videos supplementing the comprehensive online resource package for students and lecturers

A wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan.

 

International Marketing 2nd Edition Table of contents:

Part I Essentials of International Marketing

1 Introduction to International Marketing
2 Culture in International Marketing
3 Global Trade and Integration
4 Country Selection and Entry Strategies
5 International Marketing Planning, Organizing, and Control

Part II International Markets and Market Research

6 Markets and Segmentation in an International Context
7 International Positioning
8 Market Research in the International Environment

Part III International Product Marketing

9 International Product and Brand Marketing
10 International Product Standardization and Adaptation

Part IV International Pricing and Finance

11 International Pricing
12 International Finance and Pricing Implications

Part V International Place or Distribution

13 International Marketing Channel Management
14 International Distribution: Exporting and Retailing

Part VI International Promotion

15 Globally Integrated Marketing Communications
16 International Sales Promotions and Public Relations

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