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Interpretive Planning for Museums Integrating Visitor Perspectives in Decision Making 1st Edition by Marcella Wells, Barbara Butler, Judith Koke ISBN 1315426196 9781315426198

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ISBN 10: 1315426196
ISBN 13: 9781315426198
Author: Marcella Wells, Barbara H Butler, Judith Koke
 
Museum professionals’ increased focus on visitors in recent years has been demonstrated by, among other things, the enhanced practice of evaluation and the development of interpretive plans. Yet too often, these efforts function independent of one another. This book helps museums integrate visitors’ perspectives into interpretive planning by recognizing, defining, and recording desired visitor outcomes throughout the process. The integration of visitor studies in the practice of interpretive planning is also based on the belief that the greater our understanding, tracking, and monitoring of learners, the greater the impact museums will make on public understanding of the science and humanities disciplines. An approach that advocates thoughtful and intentional interpretive planning that constantly integrates visitor perspectives is the next step in working with, rather than for, our communities; a step toward truly becoming visitor-centered and impactful as essential learning institutions of the 21st century.
 

Interpretive Planning for Museums Integrating Visitor Perspectives in Decision Making 1st Table of contents:

Chapter 1 Introduction

1.1 True Story: Developing without a Plan

1.2 The Need for This Book

Issue 1. Arbitrary Decision Making

Issue 2. Government Performance and Results Act (GPRA)

Issue 3. Leisure Time and Choice

Issue 4. Changing Paradigm of Education

Issue 5. Shrinking Dollars

1.3 The Purpose of This Book

1.4 Audiences for This Book

Chapter 2 Conceptual Foundations

2.1 Museums as Learning Institutions

2.2 How We Have Come to Understand Visitors

2.3 Theoretical Foundations of Interpretation

How Visitors Make Meaning

2.4 Planning for Interpretation and Learning

Chapter 3 Interpretive Planning

3.1 Definition

3.2 Scope and Scale of Planning

Regional or Community Planning

Master Interpretive Planning

Project Interpretive Planning

3.3 Planning Team Considerations

3.4 Integrating Visitor Perspectives into Interpretive Planning

Situation and Need

Purpose and Goals

Inventory

Analysis

Themes and Visitor Experiences

Recommendations

Implementation Guidelines

Chapter 4 The Outcomes Hierarchy

4.1 Visitor Perspectives and the Nature of Outcomes

4.2 The Outcomes Hierarchy

Tier 1. Audience Data and Information

Tier 2. Outputs

Tier 3. Outcomes

Immediate Outcomes

Short-Term Outcomes

Long-Term Outcomes

Tier 4. Impacts

Uses of the Outcomes Hierarchy

4.3 Developing Outcomes and Impacts

Chapter 5 Integrating Visitor Perspectives in Master Interpretive Planning

5.1 Introduction

5.2 Situation and Need

5.3 Purpose And Goals

5.4 Inventory

Inventorying Supply

Inventorying Demand

5.5 Analysis

Analyzing Supply

Analyzing Demand

5.6 Themes and Visitor Experiences

Themes

Visitor Experiences

5.7 Recommendations

5.8 Implementation Guidelines

Chapter 6 Integrating Visitor Perspectives in Project Interpretive Planning

6.1 Introduction

6.2 Situation and Need

6.3 Purpose and Goals

6.4 Inventory

6.5 Analysis

6.6 Themes and Visitor Experiences

6.7 Recommendations

6.8 Implementation Guidelines

Chapter 7 Concluding Thoughts

7.1 Revisiting Issues

Issue 1. Arbitrary Decision Making

Issue 2. Government Performance and Results Act (GPRA)

Issue 3. Leisure Time and Choice

Issue 4. Changing Paradigm of Education

Issue 5. Shrinking Dollars

7.2 Outcomes, Impact, and Public Value

7.3 Twenty-First-Century Planning

Appendix A Example of Outcomes Hierarchy Used as an Executive Summary of Visitor Perspectives

Hypothetical Project: Anthropology Exhibit

Audience Data and Information

Outputs

Outcomes (General summary)

Impacts

Appendix B Sample Tables of Contents of Interpretive Plans

1 Project Interpretive Plans

2 Master Interpretive Plans

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