Introduction to Business 1st edition by Lawrence Gitman Carl McDaniel Amit Shah Monique Reece Linda Koffel Bethann Talsma James Hyatt ISBN 1593995482 978-1593995485

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ISBN 10: 1593995482 
ISBN 13:  978-1593995485
Author:  Lawrence Gitman, Carl McDaniel, Amit Shah, Monique Reece Linda Koffel, Bethann Talsma, James Hyatt 

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Introduction to Business 1st Table of contents:

Chapter 1 Understanding Economic Systems and Business

Introduction

1.1 The Nature of Business

1.2 Understanding the Business Environment

1.3 How Business and Economics Work

1.4 Macroeconomics: The Big Picture

1.5 Achieving Macroeconomic Goals

1.6 Microeconomics: Zeroing in on Businesses and Consumers

1.7 Competing in a Free Market

1.8 Trends in the Business Environment and Competition

Key Terms

Summary of Learning Outcomes

Preparing for Tomorrow’s Workplace Skills

Ethics Activity

Working the Net

Critical Thinking Case

Hot Links Address Book

Chapter 2 Making Ethical Decisions and Managing a Socially Responsible Business

Introduction

2.1 Understanding Business Ethics

2.2 How Organizations Influence Ethical Conduct

2.3 Managing a Socially Responsible Business

2.4 Responsibilities to Stakeholders

2.5 Trends in Ethics and Corporate Social Responsibility

Key Terms

Summary of Learning Outcomes

Preparing for Tomorrow’s Workplace Skills

Ethics Activity

Working the Net

Critical Thinking Case

Hot Links Address Book

Chapter 3 Competing in the Global Marketplace

Introduction

3.1 Global Trade in the United States

3.2 Why Nations Trade

3.3 Barriers to Trade

3.4 Fostering Global Trade

3.5 International Economic Communities

3.6 Participating in the Global Marketplace

3.7 Threats and Opportunities in the Global Marketplace

3.8 The Impact of Multinational Corporations

3.9 Trends in Global Competition

Key Terms

Summary of Learning Outcomes

Preparing for Tomorrow’s Workplace Skills

Ethics Activity

Working the Net

Critical Thinking Case

Hot Links Address Book

Chapter 4 Forms of Business Ownership

Introduction

4.1 Going It Alone: Sole Proprietorships

4.2 Partnerships: Sharing the Load

4.3 Corporations: Limiting Your Liability

4.4 Specialized Forms of Business Organization

4.5 Franchising: A Popular Trend

4.6 Mergers and Acquisitions

4.7 Trends in Business Ownership

Key Terms

Summary of Learning Outcomes

Preparing for Tomorrow’s Workplace Skills

Ethics Activity

Working the Net

Critical Thinking Case

Hot Links Address Book

Chapter 5 Entrepreneurship: Starting and Managing Your Own Business

Introduction

5.1 Entrepreneurship Today

5.2 Characteristics of Successful Entrepreneurs

5.3 Small Business: Driving America’s Growth

5.4 Ready, Set, Start Your Own Business

5.5 Managing a Small Business

5.6 Small Business, Large Impact

5.7 The Small Business Administration

5.8 Trends in Entrepreneurship and Small-Business Ownership

Key Terms

Summary of Learning Outcomes

Preparing for Tomorrow’s Workplace Skills

Ethics Activity

Working the Net

Critical Thinking Case

Hot Links Address Book

Chapter 6 Management and Leadership in Today’s Organizations

Introduction

6.1 The Role of Management

6.2 Planning

6.3 Organizing

6.4 Leading, Guiding, and Motivating Others

6.5 Controlling

6.6 Managerial Roles

6.7 Managerial Skills

6.8 Trends in Management and Leadership

Key Terms

Summary of Learning Outcomes

Preparing for Tomorrow’s Workplace Skills

Ethics Activity

Working the Net

Critical Thinking Case

Hot Links Address Book

Chapter 7 Designing Organizational Structures

Introduction

7.1 Building Organizational Structures

7.2 Contemporary Structures

7.3 Using Teams to Enhance Motivation and Performance

7.4 Authority—Establishing Organizational Relationships

7.5 Degree of Centralization

7.6 Organizational Design Considerations

7.7 The Informal Organization

7.8 Trends in Organizational Structure

Key Terms

Summary of Learning Outcomes

Preparing for Tomorrow’s Workplace Skills

Ethics Activity

Working the Net

Critical Thinking Case

Hot Links Address Book

Chapter 8 Managing Human Resources and Labor Relations

Introduction

8.1 Achieving High Performance through Human Resources Management

8.2 Employee Recruitment

8.3 Employee Selection

8.4 Employee Training and Development

8.5 Performance Planning and Evaluation

8.6 Employee Compensation and Benefits

8.7 The Labor Relations Process

8.8 Managing Grievances and Conflicts

8.9 Legal Environment of Human Resources and Labor Relations

8.10 Trends in Human Resource Management and Labor Relations

Key Terms

Summary of Learning Outcomes

Preparing for Tomorrow’s Workplace Skills

Ethics Activity

Working the Net

Critical Thinking Case

Hot Links Address Book

Chapter 9 Motivating Employees

Introduction

9.1 Early Theories of Motivation

9.2 The Hawthorne Studies

9.3 Maslow’s Hierarchy of Needs

9.4 McGregor’s Theories X and Y

9.5 Herzberg’s Motivator-Hygiene Theory

9.6 Contemporary Views on Motivation

9.7 From Motivation Theory to Application

9.8 Trends in Employee Motivation

Key Terms

Summary of Learning Outcomes

Preparing for Tomorrow’s Workplace Skills

Ethics Activity

Working the Net

Critical Thinking Case

Hot Links Address Book

Chapter 10 Achieving World-Class Operations Management

Introduction

10.1 Production and Operations Management—An Overview

10.2 The Production Process: How Do We Make It?

10.3 Location, Location, Location: Where Do We Make It?

10.4 Pulling It Together: Resource Planning

10.5 Production and Operations Control

10.6 Looking for a Better Way: Improving Production and Operations

10.7 Transforming the Factory Floor with Technology

10.8 Trends in Production and Operations Management

Key Terms

Summary of Learning Outcomes

Preparing for Tomorrow’s Workplace Skills

Ethics Activity

Working the Net

Critical Thinking Case

Hot Links Address Book

Chapter 11 Creating Products and Pricing Strategies to Meet Customers’ Needs

Introduction

11.1 The Marketing Concept

11.2 Creating a Marketing Strategy

11.3 Developing a Marketing Mix

11.4 Buyer Behavior

11.5 Market Segmentation

11.6 What Is a Product?

11.7 Creating Products That Deliver Value

11.8 The Product Life Cycle

11.9 Pricing Strategies and Future Trends

11.10 Trends in Developing Products and Pricing

Key Terms

Summary of Learning Outcomes

Preparing for Tomorrow’s Workplace Skills

Ethics Activity

Working the Net

Critical Thinking Case

Hot Links Address Book

Chapter 12 Distributing and Promoting Products and Services

Introduction

12.1 The Nature and Functions of Distribution (Place)

12.2 Wholesaling

12.3 The Competitive World of Retailing

12.4 Using Supply Chain Management to Increase Efficiency and Customer Satisfaction

12.5 Promotion Strategy

12.6 The Huge Impact of Advertising

12.7 The Importance of Personal Selling

12.8 Sales Promotion

12.9 Public Relations Helps Build Goodwill

12.10 Trends in Social Media

12.11 Trends in E-Commerce

Key Terms

Summary of Learning Outcomes

Preparing for Tomorrow’s Workplace Skills

Ethics Activity

Working the Net

Critical Thinking Case

Hot Links Address Book

Chapter 13 Using Technology to Manage Information

Introduction

13.1 Transforming Businesses through Information

13.2 Linking Up: Computer Networks

13.3 Management Information Systems

13.4 Technology Management and Planning

13.5 Protecting Computers and Information

13.6 Trends in Information Technology

Key Terms

Summary of Learning Outcomes

Preparing for Tomorrow’s Workplace Skills

Ethics Activity

Working the Net

Critical Thinking Case

Hot Links Address Book

Chapter 14 Using Financial Information and Accounting

Introduction

14.1 Accounting: More than Numbers

14.2 The Accounting Profession

14.3 Basic Accounting Procedures

14.4 The Balance Sheet

14.5 The Income Statement

14.6 The Statement of Cash Flows

14.7 Analyzing Financial Statements

14.8 Trends in Accounting

Key Terms

Summary of Learning Outcomes

Preparing for Tomorrow’s Workplace Skills

Ethics Activity

Working the Net

Critical Thinking Case

Hot Links Address Book

Chapter 15 Understanding Money and Financial Institutions

Introduction

15.1 Show Me the Money

15.2 The Federal Reserve System

15.3 U.S. Financial Institutions

15.4 Insuring Bank Deposits

15.5 International Banking

15.6 Trends in Financial Institutions

Key Terms

Summary of Learning Outcomes

Preparing for Tomorrow’s Workplace Skills

Ethics Activity

Working the Net

Critical Thinking Case

Hot Links Address Book

Chapter 16 Understanding Financial Management and Securities Markets

Introduction

16.1 The Role of Finance and the Financial Manager

16.2 How Organizations Use Funds

16.3 Obtaining Short-Term Financing

16.4 Raising Long-Term Financing

16.5 Equity Financing

16.6 Securities Markets

16.7 Buying and Selling at Securities Exchanges

16.8 Trends in Financial Management and Securities Markets

Key Terms

Summary of Learning Outcomes

Preparing for Tomorrow’s Workplace Skills

Ethics Activity

Working the Net

Critical Thinking Case

Hot Links Address Book

Chapter 17 Your Career in Business

Introduction

17.1 Learn the Basics of Business

17.2 Developing Interpersonal Skills Is Key to Your Success

17.3 Make Your Future Happen: Learn to Plan

17.4 Going to College Is an Opportunity of a Lifetime—Never Drop Out

17.5 Get Your Career Off on the Right Track

17.6 Self-Test Scoring Guidelines

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Lawrence Gitman,Carl McDaniel,Amit Shah,Monique Reece Linda Koffel,Bethann Talsma,James Hyatt,Introduction,Business 1st