The Lean Entrepreneur How Visionaries Create Products Innovate with New Ventures and Disrupt Markets 1st edition by Brant Cooper, Patrick Vlaskovits, Eric Ries ISBN 111829534X 978-1118295342

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Product details:

ISBN 10: 111829534X
ISBN 13: 978-1118295342
Author: Brant Cooper, Patrick Vlaskovits, Eric Ries 

The Lean Entrepreneur shows you how to become one.

Most of us believe entrepreneurial visionaries are born, not made. Our media glorify business outliers like Bezos, Branson, Gates, and Jobs as heroes with X-ray vision who can look to the future, see clearly what will be, imagine a fully formed product or experience and then, simply make the vision real.

Many in our entrepreneur community still believe that to be visionary, we must merely execute on a seemingly good idea and ignore all doubt. With this mindset, companies build doomed products in a vacuum; enterprises make ill-fated innovation investment decisions; and employees and shareholders come along for an uncomfortable ride.

Falling prey to the Myth of the Visionary confuses talented entrepreneurs, product managers, innovators and investors. It leads us to heartbreaking, costly and preventable failures in new product and venture development.

The Lean Entrepreneur moves us beyond this myth. It combines powerful customer insight, rapid experimentation and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet.

The Lean Entrepreneur How Visionaries Create Products Innovate with New Ventures and Disrupt Markets 1st Table of contents:

Chapter1 : Introduction

Chapter 2: Content

Chapter 3: Conclusion 

Chapter 4: Appendices

Chapter 5: Glossary

Chapter 6: References 

Chapter 7: Index

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Tags: Brant Cooper, Patrick Vlaskovits, Eric Ries, The Lean, New Ventures