Lean Entrepreneurship Innovation in the Modern Enterprise 1st edition by George Watt, Howard Abrams ISBN 1484239423 9781484239421

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Product details:

ISBN 10: 1484239423
ISBN 13:  9781484239421
Author: George Watt, Howard Abrams

Utilize this comprehensive guide in your organization to create a corporate incubator that protects innovative ideas from oppressive corporate processes and culture and gives those ideas the resources and environment they need to grow and have the best possible chance to thrive. Innovation is hard. Ironically, innovation in a large enterprise can be even more difficult. Policies designed for mature businesses often crush emerging businesses along with the entrepreneurial spirit of the innovators. Procedures can make it difficult, even impossible, for innovative employees to get their ideas funded, or even seen. As a result, even companies with their roots in innovation can find themselves unable to innovate, with a devastating impact on employee morale and often resulting in the exodus of the most creative employees. In Lean Intrapreneurship the authors leverage decades of personal experience innovating in large enterprises to explore the root causes of failure to innovate in established organizations, and offer a solution to the innovator’s dilemma. The book includes a recipe for creating a repeatable program for innovating in large organizations, including tools, tips, and strategies developed by the authors as they created an innovative incubation program for a multi-billion-dollar technology company. It also offers a wealth of information to help aspiring intrapreneurs and entrepreneurs bring their ideas to life. What You’ll Learn Discover the most common reasons that innovation fails in established organizations Explore techniques to make innovative ideas a success Follow a recipe to create a program to enable innovation across your company Understand the power of transparency inside and outside an incubator Develop employees and foster a culture of innovation across your company Who This Book Is For Anyone with an innovative idea who wants to make it real but does not know where to begin; anyone struggling to innovate inside an established company; anyone who wishes to make their existing company more lean, agile, and efficient; anyone who wishes to start a program to incubate new, innovative ideas inside an established company

Lean Entrepreneurship Innovation in the Modern Enterprise 1st Table of contents:

1. Their Own Worst Enemy

2. Unintended Consequences

3. Lean Acceleration

4. Inside the Accelerator

5. Innovation Support Structure

6. Benefits Beyond Revenue

7. Bootstrapping an Incubation Program

8. Inspiring Lean Innovation

9. Conclusion

Back Matter

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Tags: George Watt, Howard Abrams, Lean Entrepreneurship, Modern Enterprise