Instant download Luxury Online Okonkwo Uche pdf, docx, kindle format all chapters after payment.
Product details:
- ISBN 10: 0230248330
- ISBN 13: 9780230248335
- Author: Uché Okonkwo
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
Table contents:
Part One: Getting It!
1. Is luxury (still) afraid of the Internet?
2. Connected luxury
3. Web 2.0, the social web (or whatever you prefer to call it) is real!
Part Two: Doing It!
4. The e-experience: creating more than a luxury website
5. Let’s talk: communicating the luxury message online
6. The art of selling the dream online
7. e-people are real people
8. Beyond the Internet: mobile technology and innovation for luxury
9. A look at the best and worst practices of luxury online
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