Make an Impact with Your Written English How to use word power to impress in presentations reports PR and meetings 1st Edition by Fiona Talbot 0749455195 9780749455194

Make an Impact with Your Written English How to use word power to impress in presentations reports PR and meetings 1st Edition by Fiona Talbot – Ebook PDF Instant Download/Delivery: 0749455195, 9780749455194

Full download Make an Impact with Your Written English How to use word power to impress in presentations reports PR and meetings 1st Edition after payment

Product details:

ISBN 10: 0749455195

ISBN 13: 9780749455194

Author: Fiona Talbot

Make an Impact with your Written English deals with the English business writing you need to take you a step further in your executive career. The book also helps organizations stand apart by getting noticed for the right reasons, whatever the target audience. It focuses on writing English as a key business tool and how clear, concise messages are a must in international business today. Yet the fewer words you use, the more important it is to get them right. So the book focuses on word power: to promote and sell your messages – as well as ‘brand you’ and your organizational brand. An essential read, full of invaluable advice and checklists for native and non-native English writers who need to brush up their skills in writing English for sales, PR, presentations, reports, minutes, manuals and the web etc.

Make an Impact with Your Written English How to use word power to impress in presentations reports PR and meetings 1st Table of contents:

1.        Writing English for business

Defining readers, customers and audience

Your audience can be anyone and everyone

Different cultures, different approaches

Approaching that white space

Different cultures, different personalities

Your checklist for action

2.        Deciding your business writing objectives

Describing what you and your organization do

Focus on the message, not just the translation

English dictionary syndrome

Online translations

‘Brand you’ and your company brand

Your checklist for action

3.        Reading and writing challenges and needs

Help your readers

Choose the right font for international business

Underlining, italics and justifying margins

Technology of the ‘instantly available’

Scan reading and skimming: a new norm

Your checklist for action

4.        Writing for presentations and talks

Create an advantage: get noticed for the right reasons

Avoiding distractions

I knew you would ask that!

Further tips for making life easier

Your checklist for action

5.        We all need to write to market and sell

Everyone is an ambassador and salesperson

Writing is a key that opens the door

Advertising and promotional literature for a global market

Sales letters must enable that call to action

Are you planning to buy?

Are you selling?

Do not mislead your buyers or be misled by sellers

Chasing payment: one style does not suit all

Your checklist for action

6.        Making an impact through written word power

The wow factor sets you apart

Word power skills

Look at the world around you

Without common sense, you will fail

Regularly refresh your word power

An introduction to customer focus in writing

Standard endings can destroy the personal touch

Your checklist for action

7.        Four steps to success

The Word Power Skills system

Being correct for purpose

Write clearly

How simplicity can free you to impress

Plain English

Gobbledegook

Structuring your writing

Your checklist for action

8.        Writing press releases and editorial

Create the right publicity

Different words and styles for different target publications

Standard press release layout

Words to help your press release make an impact

Product recall press releases

Jargon in advertising and public relations

Outsourcing your public relations

Your checklist for action

9.        Writing reports

The changing face of reports

Evaluate your target audience and your role

A checklist to help you plan

Different perspectives

Making your mark and anticipating questions

Writing can inadvertently put up barriers

Technical reports

Your checklist for action

10.    Writing agendas, meeting notes and minutes

Writing a meeting agenda

Purpose and objectives in a typical agenda

Make an impact in meeting notes and minutes

Action sheets

Style tips for minutes

Defining timescales will help you

Converting notes to minutes: the vital stages

Review of minutes: handle with care

Your checklist for action

11.    Word Power Skills 2.0

Plain English manuals and instructions

Websites: words are everything in cyberspace

Forums: the power of a deluge of written responses

Writing e-mails to make an impact

Your checklist for action

People also search for Make an Impact with Your Written English How to use word power to impress in presentations reports PR and meetings 1st: 

make a change example sentence

make an impact in a sentence

impact in writing

make an impact meaning to

make an impact meaning