Managerial Economics 5th Edition by Luke Froeb, Brian McCann, Michael Ward, Mike Shor – Ebook PDF Instant Download/Delivery: 1337106665, 9781337106665
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Product details:
ISBN 10: 1337106665
ISBN 13: 9781337106665
Author: Luke Froeb, Brian McCann, Michael Ward, Mike Shor
Discover how to use managerial economics to both diagnose and solve business problems with this breakthrough text, designed specifically for MBA students. Froeb/McCann/Ward/Shor’s MANAGERIAL ECONOMICS, 5E offers a succinct, fast-paced, yet challenging, approach full of invaluable insights. This edition incorporates less math and fewer technical models, graphs and figures than traditional managerial economics texts, while emphasizing the real decisions that today’s managers face daily. You’ll find this learning guide useful both now and throughout your business career. The latest economic updates keep you abreast of the most recent economic developments and current economic challenges worldwide. You learn how to apply economic theory to even the most formidable business challenges.
Managerial Economics 5th Table of contents:
Part I: PROBLEM SOLVING AND DECISION MAKING.
1. Introduction: What This Book Is About.
2. The One Lessor of Business.
3. Benefits, Costs, and Decisions.
4. Extent (How Much) Decisions.
5. Investment Decisions: Look Ahead and Reason Back.
Part II: PRICING, COST, AND PROFITS.
6. Simple Pricing.
7. Economies of Scale and Scope.
8. Understanding Markets and Industry Changes.
9. Market Structure and Long-Run Equilibrium.
10. Strategy: The Quest to Keep Profit from Eroding.
11. Foreign Exchange, Trade, and Bubbles.
Part III: PRICING FOR GREATER PROFIT.
12. More Realistic and Complex Pricing.
13. Direct Price Discrimination.
14. Indirect Price Discrimination.
Part IV: STRATEGIC DECISION MAKING.
15. Strategic Games.
16. Bargaining.
Part V: UNCERTAINTY.
17. Making Decisions with Uncertainty.
18. Auctions.
19. The Problem of Adverse Selection.
20. The Problem of Moral Hazard.
Part VI: ORGANIZATIONAL DESIGN.
21. Getting Employees to Work in the Firm’s Best Interest.
22. Getting Divisions to Work in the Firm’s Best Interest.
23. Managing Vertical Relationships.
Part VII: WRAPPING UP.
24. You Be the Consultant.
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Luke Froeb,Brian McCann,Michael Ward,Mike Shor,Managerial Economics