Managerial Economics and Business Strategy 8th Edition by Michael Baye, Jeff Prince – Ebook PDF Instant Download/Delivery: 0077804805, 9780077804800
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Product details:
ISBN 10: 0077804805
ISBN 13: 9780077804800
Author: Michael Baye, Jeff Prince
Baye and Prince’s bestselling Managerial Economics and Business Strategy provides a complete solution designed to help students use tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Now fully integrated within McGraw-Hill’s Connect Plus platform, the 8th edition provides instructors with new ways to assess student performance in the managerial economics course. Students benefit from LearnSmart’s adaptive learning modules, designed reinforce core concepts in each chapter. A range of print and digital formats combined with frontier research, inclusion of modern topics, and balanced coverage of traditional and modern microeconomics produce a new offering that is easier to teach from and more dynamic and engaging for students.
Managerial Economics and Business Strategy 8th Table of contents:
- The Fundamentals of Managerial Economics
- Market Forces: Demand and Supply
- Quantitative Demand Analysis
- The Theory of Individual Behavior
- The Production Process and Costs
- The Organization of the Firm
- The Nature of Industry
- Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets
- Basic Oligopoly Models
- Game Theory: Inside Oligopoly
- Pricing Strategies for Firms with Market Power
- The Economics of Information
- Advanced Topics in Business Strategy
- A Manager’s Guide to Government in the Marketplace
Case Study: Challenges at Time Warner
Appendix A: Answers to Selected End-of-Chapter Problems
Appendix B: Additional Readings and References
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Michael Baye,Jeff Prince,Managerial Economics,Business Strategy